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Steven P Jobs

BUSINESS
September 19, 1990 | JONATHAN WEBER, TIMES STAFF WRITER
Two years after launching the first Next Computer model amid a frenzy of hype--only to see it fail in the marketplace--Steven P. Jobs returned to Symphony Hall here Tuesday with a new series of products and the future of his company hanging in the balance.
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BUSINESS
August 29, 1990 | CARLA LAZZARESCHI, TIMES STAFF WRITER
It's new-model season again for the two most watched, most talked about, most fussed over personal computer makers in the Silicon Valley: Apple Computer and Next Inc. But this year, new models from these two media darlings will not be mere examples of the latest and greatest of their PC technology. What's at stake is renewed corporate strength--or, in Next's case, corporate survival.
BUSINESS
May 1, 1990 | CARLA LAZZARESCHI, TIMES STAFF WRITER
Steven Jobs, the personal computer pioneer struggling to hit it big a second time, has landed his first major corporate deal, selling 250 of his Next workstations to the William Morris talent agency in Beverly Hills and New York. Although the $2.5-million deal isn't large by the standards of corporate America, it does represent an achievement that has proven elusive for the computer industry's most celebrated marketing whiz: acceptance of his latest computer.
BUSINESS
February 6, 1990 | CARLA LAZZARESCHI, TIMES STAFF WRITER
Steven P. Jobs revealed Monday that International Business Machines and his small, 4 1/2-year-old computer company, Next Inc., quietly entered into a sweeping licensing agreement late last year covering all patents held by both companies. The deal, which also covers any patent issued to either company over the next five years, means that neither company will be considered in violation of patents by using technology developed by the other.
BUSINESS
January 1, 1990 | CARLA LAZZARESCHI
California's image as a pacesetter held up fairly well in the 1980s in the world of business and economics. Californians were a force for dramatic change. Some achieved change on a grand scale--inspiring a revolution in economic policy or transforming corporate finance. Some of the change may seem minor, but it altered our daily routines and our life styles.
BUSINESS
May 21, 1989 | CARLA LAZZARESCHI, Times Staff Writer
Will the magic work yet a third time for computer marketing whiz Steve Jobs? After bringing the world two of its most popular personal computers, the Apple II and the Macintosh, the co-founder and former chairman of Apple Computer has been crisscrossing the country trying to win support and customers for his latest creation, the Next computer. Although Jobs and his lieutenants are loath to acknowledge it, their task is enormous and the outcome is far from certain. Seven months after its unveiling to a hand-picked, standing-room-only crowd in San Francisco's symphony hall, the Next computer remains incomplete and behind schedule.
BUSINESS
March 24, 1989 | CARLA LAZZARESCHI, Times Staff Writer
Five months ago, when computer marketing whiz Steven Jobs unveiled a hot new computer that did calculus and played Bach, Jobs said it would be sold exclusively to college students. Now that strategy has abruptly changed. According to industry sources, Jobs, the brash young founder and former chairman of Apple Computer, will begin selling his sleek Next Inc. computers to corporations as well, through Businessland retail outlets later this year.
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