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Steven Rifkind

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March 28, 1999 | STEVE HOCHMAN
When the folks at Miramax wanted to explore the growing world of hip-hop-rooted film, they scored a deal through their Dimension wing with Loud Films, the new division of Loud Records. The label is the home of the Wu-Tang Clan, Mobb Deep, Big Punisher and other leaders of the rap world. Loud partner Steven Rifkind, 37, is set to unleash that stable onto the big screen. CULT OF YOUTH: "We just want to go where the teens are. Those are the movies we want to make."
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ENTERTAINMENT
March 28, 1999 | STEVE HOCHMAN
When the folks at Miramax wanted to explore the growing world of hip-hop-rooted film, they scored a deal through their Dimension wing with Loud Films, the new division of Loud Records. The label is the home of the Wu-Tang Clan, Mobb Deep, Big Punisher and other leaders of the rap world. Loud partner Steven Rifkind, 37, is set to unleash that stable onto the big screen. CULT OF YOUTH: "We just want to go where the teens are. Those are the movies we want to make."
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BUSINESS
August 30, 1994 | BRUCE HOROVITZ
To be hip in urban America, a new product's gotta have street buzz. But some cutting-edge marketers are now convinced that the buzz needs some carefully crafted cajoling. Enter the Street Team. The name of this urban marketing group sounds like some sort of tactical weapons squad. But the "weapons" are freebies--T-shirts, records, posters--that are used as tools to promote new products, from Miramax films to hip-hop albums from Sony.
ENTERTAINMENT
April 22, 2001 | ROBERT HILBURN, Robert Hilburn, The Times' pop music critic, can be reached at robert.hilburn@latimes.com
What does it tell us about pop music when the nation's top record executives have more faith in a band that has been defunct for 30 years than almost any act on their labels? Things have changed-big time. That executives would have the Beatles on their mind is understandable following the spectacular success of the group's "1" anthology last year.
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