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December 26, 2000 | JERRY HIRSCH, TIMES STAFF WRITER
Almost 70 years ago, an employee at the Lionel train company suggested that getting people to run a model train around their Christmas tree might sell more trains. Whether that inspiration came from personal experience or a flash of marketing brilliance is lost in time.
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BUSINESS
December 26, 2000 | JERRY HIRSCH, TIMES STAFF WRITER
Almost 70 years ago, an employee at the Lionel train company suggested that getting people to run a model train around their Christmas tree might sell more trains. Whether that inspiration came from personal experience or a flash of marketing brilliance is lost in time.
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