BUSINESS
May 16, 2012
Yahoo Inc. is trying to stake a claim on the summer movie season with the launch of Movieland, an interactive online game promoting 35 upcoming big-budget films. Developed with participation from all the major movie studios, Movieland is laid out as a virtual board game, with each square representing a summer film. Users will be able to watch trailers, answer trivia questions, earn and share online badges, buy tickets and win prizes. Ken Fuchs, vice president and head of sports, entertainment and games at Yahoo Media Network, said Movieland "game-ifies moviegoing in an interesting way. It sucks people into an experience.
IMAGE
May 13, 2012 | By Heather John, Special to the Los Angeles Times
In Los Angeles, red carpet treatment is not just for celebrities. Here, mere mortals can find specialists - medical concierges, cat whisperers, image consultants - for almost everything. And that includes experts who are hired to help families prepare for their newest members. Enter the baby planner. Before the advent of the current expert culture, it was a role that used to be filled by mothers, grandmothers and best friends, doling out advice, shopping lists and favors.
BUSINESS
May 10, 2012 | By Ben Fritz, Los Angeles Times
Having cast a spell in Orlando and planted his flag in Los Angeles, Harry Potter is now taking his theme park magic across the Pacific. Universal Studios Japan on Thursday will unveil plans to build the first international version of the Wizarding World of Harry Potter, the blockbuster attraction that has drawn millions of fans to Universal's Orlando resort and is expected to do the same at a planned Hollywood location. The Osaka destination, which will begin construction in the next few weeks with a planned opening in late 2014, is the latest in a series of expansions underway at major parks around the world that has followed an uptick in attendance, particularly in Asia.
ENTERTAINMENT
May 8, 2012 | By John Horn, Nicole Sperling and Steven Zeitchik, Los Angeles Times
The most reliable predictor of box-office success these days may not be a marquee name or a masked superhero. It's thePG-13rating. Created in 1984 in the wake of the sometimes scary PG-rated movies "Gremlins" and "Indiana Jones and the Temple of Doom" to warn parents that some movies might be inappropriate for young kids, thePG-13 has become an inclusive Good Housekeeping seal of approval - an imprimatur that promises adults won't be offended and...
BUSINESS
May 8, 2012 | By Dawn C. Chmielewski, Los Angeles Times
Build-a-Bear Workshop was introducing a line of stuffed animals called smallfrys and wanted to reach moms through Facebook. One video used in the online promotion showed a woman pulling up to a fast-food window. Her young daughter requests "a smallfry. " When her mom suggests a fruit cup or celery sticks, the daughter says, "Mom, order me a curly-haired bunny in a purple sequined bathing suit. " The 45-second smallfrys spot came not from a traditional advertising agency but from Poptent Inc., a "crowdsourced" video production studio that has built a global community of 50,000 writers, directors, cinematographers and animators to create commercials for Build-a-Bear, American Airlines, Dell, Intel, Jaguar, General Mills and others.
ENTERTAINMENT
May 6, 2012 | By Holly Myers, Special to the Los Angeles Times
In a short video produced by LA Louver in advance of Ben Jackel's solo show, one encounters the artist taking an ax, quite literally, to one of his sculptures. He's chipping away at a block of Douglas fir to form an enormous replica of the head of a pole-mounted weapon called a halberd, in a style traditionally carried by the personal guards of the elders of Saxony around the year 1600 - as he quickly clarifies when I mistakenly call it a spearhead. The piece, which, at 131/2 feet tall, would clearly do damage if it fell on you, is titled "Pay Attention.