BUSINESS
April 24, 1999 | MELINDA FULMER, TIMES STAFF WRITER
Broccoli, so hated by former President Bush that he banned it from Air Force One, is a darling of the vegetable patch. Studies that show it contains a cancer-fighting chemical and packaging innovations that make it easier for consumers to prepare, have helped boost broccoli sales at a time when overall vegetable consumption is flat. Experts believe the popularity of broccoli will continue to grow, despite a steady increase in the retail price of the crunchy vegetable.