BUSINESS
March 7, 1996 | JILL LEOVY, TIMES STAFF WRITER
Time was, California's monopoly on surf, sunshine and movie stars fostered a laid-back attitude toward its now-$56-billion tourism industry. But today, the Golden State's share of the national travel market is shrinking and Los Angeles County is continuing to battle image problems.
BUSINESS
May 30, 1996 | JILL LEOVY, TIMES STAFF WRITER
Time was, California's monopoly on surf, sunshine and movie stars fostered a laid-back attitude toward its now-$56-billion tourism industry. But the Golden State's share of the national travel market has been shrinking in recent years, and the state continues to battle image problems. So some big businesses, including Disneyland and MCA/Universal, have come up with a solution: a marketing blitz for California similar to the dairy industry's ubiquitous "Got milk?"