February 8, 2012 |
Karl Rove claims Clint Eastwood's Super Bowl ad for Chrysler was a devious pitch to promote the Obama reelection campaign. Apparently the bulb-headed Pillsbury Doughboy of the political right thinks he's man enough to pick a fight with America's most virile octogenarian. Go ahead, Karl, make his day. In the sweepstakes for most memorable advertisement from Sunday's Super Bowl game, the Eastwood halftime ad was the clear winner. Gritty, moody, yet uplifting, the ad interspersed images of beleaguered but resilient Americans with shots of Eastwood walking toward the camera along a shadowy passageway.
January 30, 2010 |
Today, there are few corners of our communal life untouched by rancorous political division. CBS guaranteed that there will be one less when it broke with long-standing tradition and sold an evangelical Christian group time in which to air an antiabortion ad during this year's Super Bowl. If this were a football game rather than life -- or, at least, commerce -- it's the kind of ruling you'd want to send up to the box for a review of the call on the field. The Super Bowl, which is this country's most-watched television event, also has evolved into the world's premier showcase for video advertising.
January 17, 2003 |
Tourism officials are throwing a tantrum over the National Football League's refusal to run a provocative Las Vegas commercial during the Super Bowl. But they admit that the brouhaha over the ad has generated more publicity for Las Vegas -- for free -- than a pricey Super Bowl ad might otherwise have garnered. The NFL, which decides which ads can appear during the globally broadcast event, declined to run the Las Vegas promotion because of the city's connection to gambling.
October 14, 1999 |
New York-based Arnell Group, which created a Super Bowl ad for Progressive Insurance Co. using the "E.T." film character, sued the No. 4 personal auto insurer for firing it after allegedly promising it more business. Arnell said Progressive persuaded it to accept reduced fees because the agency eventually would get Progressive's $100-million to $150-million account. Progressive dropped Arnell last March because the E.T. Super Bowl ad didn't produce much new business.
January 16, 2014 |
Winter is coming to Oakton, the fictional city circa 1959 at the center of the new 3-D animated film "The Nut Job. " Unfortunately, the critters who occupy Liberty Park haven't been able to store enough food to survive the season. That's of no concern to the aptly named Surly (Will Arnett), a purplish squirrel who looks out for only himself. When Surly discovers a stash of snacks in a closed nut shop, he makes a deal with peacekeeper Andie (Katherine Heigl) to share the loot with the rest of the park.
December 11, 1997 |
Two Super Bowl advertisers are using contests to help their commercials stand out during the broadcast that typically draws television's largest audience. Volvo Trucks of North America will use the Jan. 25 broadcast on NBC to name 25 semifinalists for a $120,000 truck. Mail Boxes Etc. will showcase a small-business owner chosen from thousands who have entered its contest.