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Super Bowl Ad

January 28, 2013 | By David Undercoffler
If you took your dad's new Audi S6 to the prom and then stole a kiss from the prom queen, how would you want your night to end? Such was the question posed to Audi fans over the weekend for its upcoming Super Bowl ad. The automaker posted to its YouTube page one spot with three different endings and asked viewers to vote on which ending they liked best. The winning spot was announced on Saturday. In all three versions, a young man goes to his prom without a date. Possibly out of pity, his father tosses him the keys to Audi's new S6 sedan.
March 21, 2014 | By Gerrick D. Kennedy
In Zedd's latest club number, "Find You," he implores the listener to "turn up your night. " The Russian-born DJ and producer's electro-house number is a quintessential dance club anthem, but there's also something more at work here than just the same old party mantra. The lyric "turn up your night" also happens to be the slogan of a new Bud Light Platinum campaign. The song (featuring vocals by Matthew Koma and Miriam Bryant) is the lead single on the "Divergent" soundtrack, and the music video for "Find You" costars bottles of the beer.
January 25, 2013 | By David Undercoffler
Another day closer to the Super Bowl brings us another automaker teasing the ads they've paid millions to air. This time it's Volkswagen, the company behind a number of memorable Super Bowl ads, including the adorable "The Force" spot from 2011 in which a mini Darth Vader breathes life into a Passat. For 2013, the message is "Get Happy. " The teaser ad doesn't show any VWs, just Rock and Roll Hall of Fame musician Jimmy Cliff singing "C'mon, Get Happy" in a field. Joining him are various YouTube celebrities known for their decidedly unhappy online tirades or breakdowns.
February 3, 2014 | By Ryan Faughnder
Most people don't think of radio commercials the day after the Super Bowl, but New York-based radio programmer WestwoodOne is trying to change that.  The company that boasted Super Bowl XLVIII coverage that aired on 700 stations asked listeners to vote for the most creative ads. Based on 1,500 responses, the hospitality chain Motel 6 won with a spot featuring its longtime pitchman Tom Bodett.  In the commercial, a typically deadpan Bodett reads...
January 30, 2010 | Tim Rutten
Today, there are few corners of our communal life untouched by rancorous political division. CBS guaranteed that there will be one less when it broke with long-standing tradition and sold an evangelical Christian group time in which to air an antiabortion ad during this year's Super Bowl. If this were a football game rather than life -- or, at least, commerce -- it's the kind of ruling you'd want to send up to the box for a review of the call on the field. The Super Bowl, which is this country's most-watched television event, also has evolved into the world's premier showcase for video advertising.
January 17, 2003 | Tom Gorman, Times Staff Writer
Tourism officials are throwing a tantrum over the National Football League's refusal to run a provocative Las Vegas commercial during the Super Bowl. But they admit that the brouhaha over the ad has generated more publicity for Las Vegas -- for free -- than a pricey Super Bowl ad might otherwise have garnered. The NFL, which decides which ads can appear during the globally broadcast event, declined to run the Las Vegas promotion because of the city's connection to gambling.
October 14, 1999 | Bloomberg News
New York-based Arnell Group, which created a Super Bowl ad for Progressive Insurance Co. using the "E.T." film character, sued the No. 4 personal auto insurer for firing it after allegedly promising it more business. Arnell said Progressive persuaded it to accept reduced fees because the agency eventually would get Progressive's $100-million to $150-million account. Progressive dropped Arnell last March because the E.T. Super Bowl ad didn't produce much new business.
December 11, 1997 | Associated Press
Two Super Bowl advertisers are using contests to help their commercials stand out during the broadcast that typically draws television's largest audience. Volvo Trucks of North America will use the Jan. 25 broadcast on NBC to name 25 semifinalists for a $120,000 truck. Mail Boxes Etc. will showcase a small-business owner chosen from thousands who have entered its contest.
January 30, 2013 | By Mary MacVean
It's rare for the people at the Center for Science in the Public Interest to praise a fast-food company, but Taco Bell came in for some this week - for pulling an ad that had been dinged by CSPI as an attack on vegetables. The ad called bringing veggies to a party on game day “like punting on fourth and one; it's a cop-out” that people will even “secretly hate you for.” The ad promoted the Taco Bell “variety 12-pack” of tacos. In the 15-second ad, interesting to note, the lettuce is very visible in the taco shells.
January 23, 2013 | By David Colker
Fresh off rave reviews for her Golden Globes co-hosting duties, Amy Poehler is about to tackle a more daunting task - - the Super Bowl ad for the troubled Best Buy chain. The comedian and actress, who scored what was probably the most oft-repeated line of the Golden Globes fest (it's at about the 1-minute, 50-second mark of the opening), will be the star of a 30-second ad for the electronics chain during the first quarter of the game, according to the Associated Press. “Amy is this comedic everyperson who can make things simple," said Scott Durchslag, president of Best Buy's online and global e-commerce.
February 2, 2014 | By Meg James
Budweiser's heartwarming Super Bowl ad "Puppy Love" tells the story of a puppy's dogged determination to hang out with his favorite Budweiser Clydesdale horse - and the horse's reaction. The 60-second commercial - which was shot on horse ranches in Southern California a few weeks ago - posed challenges for the actors, crew members and animal trainers involved in the elaborate production.  First, there were the majestic Anheuser-Busch Clydesdale horses. Then there were the puppies - eight puppies, all 10-weeks old when the commercial was shot - required to get the desired shots.
January 30, 2014 | By Houston Mitchell
  There is nothing that tugs at your heartstrings more than a beautiful horse. Except, of course, a cute little puppy. Budweiser is using both in its new Super Bowl ad. In the ad, perhaps the cutest puppy in the world becomes friends with a Clydesdale who lives on a farm next to the puppy. The puppy, however, is about to be adopted and taken far away. The Clydesdale and his friends aren't about to let that happen to the puppy. See how I used the word puppy multiple times?
January 30, 2014 | By Oliver Gettell
Viewers tune into the Super Bowl for two things: spectacle and football. Two new TV spots to air during the big game will check those boxes while teasing upcoming movies: Darren Aronofsky's biblical epic "Noah" and Ivan Reitman's inside-the-NFL drama "Draft Day. " Paramount's  30-second "Noah" spot , which will air before kickoff, doesn't show much new footage since the first trailer was released in November, but it does offer a glimpse of...
January 29, 2014 | By Meg James and Richard Verrier
The project took five months of planning, 11 days to film and a specially rigged SUV to conceal six puppeteers. A crew of 100 people shot some scenes in Malibu, Pico Canyon, Stevenson Ranch, Playa del Rey and Universal City. This wasn't for a movie or television episode, but a Muppet commercial for Toyota that will air during the Super Bowl on Sunday. The 60-second "Joyride" advertisement - created by Saatchi & Saatchi LA for Toyota Motor Sales U.S.A. Inc. of Torrance - promotes the launch of the 2014 Toyota Highlander and the upcoming Disney movie "Muppets Most Wanted.
January 24, 2014 | By Oliver Gettell
As the  Seattle Seahawks and Denver Broncos prepare to face off at the Super Bowl on Feb. 2, movie studios are lining up for an unofficial showdown of their own over whose trailer will make the biggest splash. The tab isn't cheap, with 30-second spots reportedly going for $4 million, but the big game is generally the most watched broadcast of the year, capable of drawing well over 100 million viewers. While studios tend to remain tight-lipped over their Super Bowl plans, a handful of high-profile films have emerged as those likely to make a showing.
January 16, 2014 | By Houston Mitchell
  Remember the iconic "1984" Super Bowl ad from Apple? Or the ad that had Mean Joe Greene giving his jersey to a kid? Or the Larry Bird vs. Michael Jordan ad where they are trying to one-up each other at shooting? Finally, there's a website where you can watch all your favorite Super Bowl ads in one place. Hulu AdZone , which launched Thursday, is a new website that features the greatest Super Bowl commercials of all time and will let you vote for the best ad at this year's Super Bowl.
July 23, 1998 | DENISE GELLENE
Advertiser: Reebok Agency: Berlin, Cameron & Partners, New York Challenge: Portray Reebok's DMX running shoes as a breakthrough in athletic footwear, a market Nike dominates. The Ads: Two companion spots, now airing in movie theaters in Los Angeles and elsewhere, portray Nike as Big Brother and Reebok as the wellspring of individuality. In the first ad, an army of clones runs through otherwise empty city streets, past a building that displays 97005--the ZIP Code for Beaverton, Ore.
August 1, 2012 | By Gerrick D. Kennedy
Nearly eight months after Melanie Amaro was crowned the inaugural winner of the U.S. version of “The X-Factor,” the powerhouse diva-in-training has issued her debut single, “Don't Fail Me Now.” Let's start with the good. Amaro's delivery -- much like her weekly performances on the competition under Simon Cowell's tutelage -- is flawless. The not so great? Well, everything else. The single, written by Livvi Franc (Britney Spears, Kelly Clarkson) and produced by urban pop heavyweight Rodney "Darkchild" Jerkins, is a complete misfire for a debut -- especially when listeners haven't seen or heard Amaro since January and other finalists have already made splashes.
January 16, 2014 | By Annlee Ellingson
Winter is coming to Oakton, the fictional city circa 1959 at the center of the new 3-D animated film "The Nut Job. " Unfortunately, the critters who occupy Liberty Park haven't been able to store enough food to survive the season. That's of no concern to the aptly named Surly (Will Arnett), a purplish squirrel who looks out for only himself. When Surly discovers a stash of snacks in a closed nut shop, he makes a deal with peacekeeper Andie (Katherine Heigl) to share the loot with the rest of the park.
December 4, 2013 | By Joe Flint
There will be plenty of cars and beer being hawked in the Super Bowl but fewer Hollywood movies. Fox, which has the rights to this season's NFL championship, said it has sold all the commercial inventory for the game. Although Fox won't say how much it got for 30-second spots, Madison Avenue sources said the average price was around $4 million and some went for as much as $4.5 million. The Super Bowl is the most-watched television event in the United States. Last February's game between the Baltimore Ravens and the San Francisco 49ers on CBS averaged more than 108 million viewers, according to Nielsen.
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