January 30, 2010 |
Today, there are few corners of our communal life untouched by rancorous political division. CBS guaranteed that there will be one less when it broke with long-standing tradition and sold an evangelical Christian group time in which to air an antiabortion ad during this year's Super Bowl. If this were a football game rather than life -- or, at least, commerce -- it's the kind of ruling you'd want to send up to the box for a review of the call on the field. The Super Bowl, which is this country's most-watched television event, also has evolved into the world's premier showcase for video advertising.
January 17, 2003 |
Tourism officials are throwing a tantrum over the National Football League's refusal to run a provocative Las Vegas commercial during the Super Bowl. But they admit that the brouhaha over the ad has generated more publicity for Las Vegas -- for free -- than a pricey Super Bowl ad might otherwise have garnered. The NFL, which decides which ads can appear during the globally broadcast event, declined to run the Las Vegas promotion because of the city's connection to gambling.
October 14, 1999 |
New York-based Arnell Group, which created a Super Bowl ad for Progressive Insurance Co. using the "E.T." film character, sued the No. 4 personal auto insurer for firing it after allegedly promising it more business. Arnell said Progressive persuaded it to accept reduced fees because the agency eventually would get Progressive's $100-million to $150-million account. Progressive dropped Arnell last March because the E.T. Super Bowl ad didn't produce much new business.
December 11, 1997 |
Two Super Bowl advertisers are using contests to help their commercials stand out during the broadcast that typically draws television's largest audience. Volvo Trucks of North America will use the Jan. 25 broadcast on NBC to name 25 semifinalists for a $120,000 truck. Mail Boxes Etc. will showcase a small-business owner chosen from thousands who have entered its contest.
January 23, 2013 |
Fresh off rave reviews for her Golden Globes co-hosting duties, Amy Poehler is about to tackle a more daunting task - - the Super Bowl ad for the troubled Best Buy chain. The comedian and actress, who scored what was probably the most oft-repeated line of the Golden Globes fest (it's at about the 1-minute, 50-second mark of the opening), will be the star of a 30-second ad for the electronics chain during the first quarter of the game, according to the Associated Press. “Amy is this comedic everyperson who can make things simple," said Scott Durchslag, president of Best Buy's online and global e-commerce.
January 30, 2013 |
It's rare for the people at the Center for Science in the Public Interest to praise a fast-food company, but Taco Bell came in for some this week - for pulling an ad that had been dinged by CSPI as an attack on vegetables. The ad called bringing veggies to a party on game day “like punting on fourth and one; it's a cop-out” that people will even “secretly hate you for.” The ad promoted the Taco Bell “variety 12-pack” of tacos. In the 15-second ad, interesting to note, the lettuce is very visible in the taco shells.