February 2, 2014 |
Budweiser's heartwarming Super Bowl ad "Puppy Love" tells the story of a puppy's dogged determination to hang out with his favorite Budweiser Clydesdale horse - and the horse's reaction. The 60-second commercial - which was shot on horse ranches in Southern California a few weeks ago - posed challenges for the actors, crew members and animal trainers involved in the elaborate production. First, there were the majestic Anheuser-Busch Clydesdale horses. Then there were the puppies - eight puppies, all 10-weeks old when the commercial was shot - required to get the desired shots.
January 30, 2014 |
There is nothing that tugs at your heartstrings more than a beautiful horse. Except, of course, a cute little puppy. Budweiser is using both in its new Super Bowl ad. In the ad, perhaps the cutest puppy in the world becomes friends with a Clydesdale who lives on a farm next to the puppy. The puppy, however, is about to be adopted and taken far away. The Clydesdale and his friends aren't about to let that happen to the puppy. See how I used the word puppy multiple times?
January 30, 2014 |
Viewers tune into the Super Bowl for two things: spectacle and football. Two new TV spots to air during the big game will check those boxes while teasing upcoming movies: Darren Aronofsky's biblical epic "Noah" and Ivan Reitman's inside-the-NFL drama "Draft Day. " Paramount's 30-second "Noah" spot , which will air before kickoff, doesn't show much new footage since the first trailer was released in November, but it does offer a glimpse of...
January 29, 2014 |
The project took five months of planning, 11 days to film and a specially rigged SUV to conceal six puppeteers. A crew of 100 people shot some scenes in Malibu, Pico Canyon, Stevenson Ranch, Playa del Rey and Universal City. This wasn't for a movie or television episode, but a Muppet commercial for Toyota that will air during the Super Bowl on Sunday. The 60-second "Joyride" advertisement - created by Saatchi & Saatchi LA for Toyota Motor Sales U.S.A. Inc. of Torrance - promotes the launch of the 2014 Toyota Highlander and the upcoming Disney movie "Muppets Most Wanted.
January 24, 2014 |
As the Seattle Seahawks and Denver Broncos prepare to face off at the Super Bowl on Feb. 2, movie studios are lining up for an unofficial showdown of their own over whose trailer will make the biggest splash. The tab isn't cheap, with 30-second spots reportedly going for $4 million, but the big game is generally the most watched broadcast of the year, capable of drawing well over 100 million viewers. While studios tend to remain tight-lipped over their Super Bowl plans, a handful of high-profile films have emerged as those likely to make a showing.
January 16, 2014 |
Winter is coming to Oakton, the fictional city circa 1959 at the center of the new 3-D animated film "The Nut Job. " Unfortunately, the critters who occupy Liberty Park haven't been able to store enough food to survive the season. That's of no concern to the aptly named Surly (Will Arnett), a purplish squirrel who looks out for only himself. When Surly discovers a stash of snacks in a closed nut shop, he makes a deal with peacekeeper Andie (Katherine Heigl) to share the loot with the rest of the park.