February 4, 2013 |
Though the final audience numbers for the 2013 Super Bowl have not been tallied, it's already setting ratings records, according to CBS. But while the commercials, from Budweiser's tear-jerking Clydesdales to Go Daddy's shocking kiss, were seen by a huge percentage of that total audience, there was one ad, starring Will Ferrell of all people, that got, by far, the smallest viewership of the night. Ferrell's ad for Old Milwaukee beer aired in just three markets: Sherman, Texas; Ardmore, Okla., and Glendive, Mont., making it one of the least-viewed major commercials during the Super Bowl.
February 2, 2013 |
One of Lincoln's two Super Bowl commercials airing on Sunday involves Jimmy Fallon, Rev. Run of Run-DMC, viewer-generated tweets, Emmitt Smith and Wil Wheaton. One does not. And that's the good one. The first ad is the result of a much-publicized campaign the automaker undertook in collaboration with comedian and late-night host Fallon. Dubbed SteerTheScript, Fallon's Twitter followers were asked to submit stories from their most memorable road trips. More than 6,000 tweets were submitted, Lincoln said.
January 30, 2013 |
Sometimes, The Times' website is like the old “Wide World of Sports” -- you know, “spanning the globe to bring you the constant variety” -- of news. Why, just perusing it on Wednesday, I stumbled onto these tidbits: 1: Jim Nabors -- forever known to those of us of a certain age as Gomer Pyle -- not only is gay but has married his male partner of 38 years. And the great thing is, most people's reaction (beyond the younger folks' “Who the heck is Jim Nabors?”)
January 30, 2013 |
It's rare for the people at the Center for Science in the Public Interest to praise a fast-food company, but Taco Bell came in for some this week - for pulling an ad that had been dinged by CSPI as an attack on vegetables. The ad called bringing veggies to a party on game day “like punting on fourth and one; it's a cop-out” that people will even “secretly hate you for.” The ad promoted the Taco Bell “variety 12-pack” of tacos. In the 15-second ad, interesting to note, the lettuce is very visible in the taco shells.
January 28, 2013 |
If you took your dad's new Audi S6 to the prom and then stole a kiss from the prom queen, how would you want your night to end? Such was the question posed to Audi fans over the weekend for its upcoming Super Bowl ad. The automaker posted to its YouTube page one spot with three different endings and asked viewers to vote on which ending they liked best. The winning spot was announced on Saturday. In all three versions, a young man goes to his prom without a date. Possibly out of pity, his father tosses him the keys to Audi's new S6 sedan.
January 25, 2013 |
Another day closer to the Super Bowl brings us another automaker teasing the ads they've paid millions to air. This time it's Volkswagen, the company behind a number of memorable Super Bowl ads, including the adorable "The Force" spot from 2011 in which a mini Darth Vader breathes life into a Passat. For 2013, the message is "Get Happy. " The teaser ad doesn't show any VWs, just Rock and Roll Hall of Fame musician Jimmy Cliff singing "C'mon, Get Happy" in a field. Joining him are various YouTube celebrities known for their decidedly unhappy online tirades or breakdowns.