February 2, 2014 |
Budweiser's heartwarming Super Bowl ad "Puppy Love" tells the story of a puppy's dogged determination to hang out with his favorite Budweiser Clydesdale horse - and the horse's reaction. The 60-second commercial - which was shot on horse ranches in Southern California a few weeks ago - posed challenges for the actors, crew members and animal trainers involved in the elaborate production. First, there were the majestic Anheuser-Busch Clydesdale horses. Then there were the puppies - eight puppies, all 10-weeks old when the commercial was shot - required to get the desired shots.
January 30, 2014 |
Viewers tune into the Super Bowl for two things: spectacle and football. Two new TV spots to air during the big game will check those boxes while teasing upcoming movies: Darren Aronofsky's biblical epic "Noah" and Ivan Reitman's inside-the-NFL drama "Draft Day. " Paramount's 30-second "Noah" spot , which will air before kickoff, doesn't show much new footage since the first trailer was released in November, but it does offer a glimpse of...
January 30, 2014 |
There is nothing that tugs at your heartstrings more than a beautiful horse. Except, of course, a cute little puppy. Budweiser is using both in its new Super Bowl ad. In the ad, perhaps the cutest puppy in the world becomes friends with a Clydesdale who lives on a farm next to the puppy. The puppy, however, is about to be adopted and taken far away. The Clydesdale and his friends aren't about to let that happen to the puppy. See how I used the word puppy multiple times?
January 29, 2014 |
The project took five months of planning, 11 days to film and a specially rigged SUV to conceal six puppeteers. A crew of 100 people shot some scenes in Malibu, Pico Canyon, Stevenson Ranch, Playa del Rey and Universal City. This wasn't for a movie or television episode, but a Muppet commercial for Toyota that will air during the Super Bowl on Sunday. The 60-second "Joyride" advertisement - created by Saatchi & Saatchi LA for Toyota Motor Sales U.S.A. Inc. of Torrance - promotes the launch of the 2014 Toyota Highlander and the upcoming Disney movie "Muppets Most Wanted.
January 24, 2014 |
As the Seattle Seahawks and Denver Broncos prepare to face off at the Super Bowl on Feb. 2, movie studios are lining up for an unofficial showdown of their own over whose trailer will make the biggest splash. The tab isn't cheap, with 30-second spots reportedly going for $4 million, but the big game is generally the most watched broadcast of the year, capable of drawing well over 100 million viewers. While studios tend to remain tight-lipped over their Super Bowl plans, a handful of high-profile films have emerged as those likely to make a showing.
January 16, 2014 |
Remember the iconic "1984" Super Bowl ad from Apple? Or the ad that had Mean Joe Greene giving his jersey to a kid? Or the Larry Bird vs. Michael Jordan ad where they are trying to one-up each other at shooting? Finally, there's a website where you can watch all your favorite Super Bowl ads in one place. Hulu AdZone , which launched Thursday, is a new website that features the greatest Super Bowl commercials of all time and will let you vote for the best ad at this year's Super Bowl.