YOU ARE HERE: LAT HomeCollectionsSuper Bowl Ads

Super Bowl Ads

February 4, 2013 | By David Undercoffler
At $3.8 million, a 30-second car commercial may have seemed expensive before Sunday's Super Bowl, but Monday morning quarterbacking shows it to be money well spent. The game between the Baltimore Ravens and San Francisco 49ers drew one of the largest audiences for any Super Bowl, with Nielsen reporting that 48% of households with a TV were tuned in. That means a record audience saw ads from automakers like Jeep saluting our armed forces , Ram trucks celebrating U.S. farmers , Lincoln using and not using Jimmy Fallon, and a young Audi driver getting punched in the face . But according to the number-crunchers at, Mercedes-Benz got the biggest lift from its Super Bowl ad. The automaker used its spot (and Kate Upton, Usher and Willem Dafoe)
February 3, 2014 | By Ryan Faughnder
Most people don't think of radio commercials the day after the Super Bowl, but New York-based radio programmer WestwoodOne is trying to change that.  The company that boasted Super Bowl XLVIII coverage that aired on 700 stations asked listeners to vote for the most creative ads. Based on 1,500 responses, the hospitality chain Motel 6 won with a spot featuring its longtime pitchman Tom Bodett.  In the commercial, a typically deadpan Bodett reads...
February 2, 2013 | By David Undercoffler
One of Lincoln's two Super Bowl commercials airing on Sunday involves Jimmy Fallon, Rev. Run of Run-DMC, viewer-generated tweets, Emmitt Smith and Wil Wheaton. One does not. And that's the good one. The first ad is the result of a much-publicized campaign the automaker undertook in collaboration with comedian and late-night host Fallon. Dubbed SteerTheScript, Fallon's Twitter followers were asked to submit stories from their most memorable road trips. More than 6,000 tweets were submitted, Lincoln said.
February 2, 2014 | By Meg James
Budweiser's heartwarming Super Bowl ad "Puppy Love" tells the story of a puppy's dogged determination to hang out with his favorite Budweiser Clydesdale horse - and the horse's reaction. The 60-second commercial - which was shot on horse ranches in Southern California a few weeks ago - posed challenges for the actors, crew members and animal trainers involved in the elaborate production.  First, there were the majestic Anheuser-Busch Clydesdale horses. Then there were the puppies - eight puppies, all 10-weeks old when the commercial was shot - required to get the desired shots.
January 30, 2013 | By Paul Whitefield
Sometimes, The Times' website is like the old “Wide World of Sports” -- you know, “spanning the globe to bring you the constant variety” -- of news. Why, just perusing it on Wednesday, I stumbled onto these tidbits:   1: Jim Nabors -- forever known to those of us of a certain age as Gomer Pyle -- not only is gay but has married his male partner of 38 years. And the great thing is, most people's reaction (beyond the younger folks' “Who the heck is Jim Nabors?”)
February 6, 2012 | By Steven Zeitchik, Los Angeles Times
Many of the best-received commercials during Sunday's Super Bowl referenced movies — they just weren't for movies heading to the local cineplex any time soon. Several car ads that sparked some of the biggest interest on Twitter and other social-media platforms during the big game alluded to classic older films. Meanwhile, studio spots for major upcoming releases — including Marvel's "Avengers," Universal's "Battleship," Disney's "John Carter" and Paramount's "G.I. Joe: Retaliation" — passed without any great excitement or anticipation from a large number of online commenters.
February 11, 2011 | By Wailin Wong
Groupon Inc. Chief Executive Andrew Mason said the Chicago-based daily deals provider is pulling all of the Super Bowl ads that had provoked a negative reaction online over the weekend. "We hate that we offended people, and we're very sorry that we did - it's the last thing we wanted," Mason wrote in a blog post on Thursday, adding: "We will run something less polarizing instead. We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn't come through.
January 22, 2013 | By Ben Fritz
2012 was a good year for the movie business, as worldwide spending on films grew 2%, or $1.3 billion, to $62.4 billion, a report released this week said. The increase comes after a modest uptick of .9% in 2011 and declines in 2008 and 2009, according to research firm IHS. Data from 2010 was not immediately available. Over the next four years, IHS expects growth in movie spending to continue growing 2% to 3%. Cinemas and the Asia-Pacific region were the two biggest contributors to last year's growth.
February 6, 2006 | Julie Tamaki, Times Staff Writer
Every advertiser would love to know what runs through a viewer's head when he watches a television commercial -- and on Super Bowl Sunday, a group of UCLA researchers had the answer. Their study measured the emotional response of a human brain as it was bombarded by some of the most creative and expensive ads Madison Avenue has to offer. Advertisers paid about $2.5 million to air a 30-second spot during Sunday's broadcast. If preliminary results from an experiment conducted by Dr.
February 9, 2010 | Jonah Goldberg
Iwatched the Super Bowl in the chilled air of the GFISZ (that's Goldberg Family Ice Station Zebra). Here in Washington, we haven't seen this much snow since at least 1922. The blizzard of 2010 took out our electricity for a day. Digging out from "snowmaggedon" was nothing less than an Augean challenge, though my lower back is, alas, less than Herculean. Meanwhile, snow canceled my daughter's 7th birthday party Saturday and her school Monday. We're slated for another foot by Wednesday. Suffice it to say I'm not panicking about global warming right now. Perhaps that's why I was bemused and intrigued by Audi's Super Bowl ad. Audi's "Green Police" (available on YouTube)
January 30, 2014 | By Houston Mitchell
  There is nothing that tugs at your heartstrings more than a beautiful horse. Except, of course, a cute little puppy. Budweiser is using both in its new Super Bowl ad. In the ad, perhaps the cutest puppy in the world becomes friends with a Clydesdale who lives on a farm next to the puppy. The puppy, however, is about to be adopted and taken far away. The Clydesdale and his friends aren't about to let that happen to the puppy. See how I used the word puppy multiple times?
January 30, 2014 | By Oliver Gettell
Viewers tune into the Super Bowl for two things: spectacle and football. Two new TV spots to air during the big game will check those boxes while teasing upcoming movies: Darren Aronofsky's biblical epic "Noah" and Ivan Reitman's inside-the-NFL drama "Draft Day. " Paramount's  30-second "Noah" spot , which will air before kickoff, doesn't show much new footage since the first trailer was released in November, but it does offer a glimpse of...
January 29, 2014 | By Meg James and Richard Verrier
The project took five months of planning, 11 days to film and a specially rigged SUV to conceal six puppeteers. A crew of 100 people shot some scenes in Malibu, Pico Canyon, Stevenson Ranch, Playa del Rey and Universal City. This wasn't for a movie or television episode, but a Muppet commercial for Toyota that will air during the Super Bowl on Sunday. The 60-second "Joyride" advertisement - created by Saatchi & Saatchi LA for Toyota Motor Sales U.S.A. Inc. of Torrance - promotes the launch of the 2014 Toyota Highlander and the upcoming Disney movie "Muppets Most Wanted.
January 24, 2014 | By Oliver Gettell
As the  Seattle Seahawks and Denver Broncos prepare to face off at the Super Bowl on Feb. 2, movie studios are lining up for an unofficial showdown of their own over whose trailer will make the biggest splash. The tab isn't cheap, with 30-second spots reportedly going for $4 million, but the big game is generally the most watched broadcast of the year, capable of drawing well over 100 million viewers. While studios tend to remain tight-lipped over their Super Bowl plans, a handful of high-profile films have emerged as those likely to make a showing.
January 16, 2014 | By Houston Mitchell
  Remember the iconic "1984" Super Bowl ad from Apple? Or the ad that had Mean Joe Greene giving his jersey to a kid? Or the Larry Bird vs. Michael Jordan ad where they are trying to one-up each other at shooting? Finally, there's a website where you can watch all your favorite Super Bowl ads in one place. Hulu AdZone , which launched Thursday, is a new website that features the greatest Super Bowl commercials of all time and will let you vote for the best ad at this year's Super Bowl.
December 4, 2013 | By Joe Flint
There will be plenty of cars and beer being hawked in the Super Bowl but fewer Hollywood movies. Fox, which has the rights to this season's NFL championship, said it has sold all the commercial inventory for the game. Although Fox won't say how much it got for 30-second spots, Madison Avenue sources said the average price was around $4 million and some went for as much as $4.5 million. The Super Bowl is the most-watched television event in the United States. Last February's game between the Baltimore Ravens and the San Francisco 49ers on CBS averaged more than 108 million viewers, according to Nielsen.
February 7, 2011
AOL has purchased the Huffington Post. ( Los Angeles Times ) If we had to choose between watching Christina Aguilera mangle the national anthem or watching "Burlesque," we'd ... ( Los Angeles Times ) Not all the movie sneaks aired during the Super Bowl went over well, but people sure are stoked about "Super 8. " ( Los Angeles Times ) Some people are questioning whether Groupon's Tibet-themed ad went too far. ( Los Angeles Times ) Kim Kardashian pushed the envelope with her sexy Skechers Super Bowl ad. How long before she starts publicly regretting this move?
January 31, 2008 | Alana Semuels, Times Staff Writer
How do you make sure that millions of tipsy Americans will pay attention to your multimillion-dollar Super Bowl ad? Show it before the Super Bowl. And after the Super Bowl. And, of course, during the Super Bowl. Advertisers are jostling for attention for their spots like never before, posting them online in advance of Sunday's kick-off, unveiling them at news conferences, screening them at cocktail parties and releasing behind-the-scenes videos about the ads' production.
November 20, 2013 | By Ryan Faughnder
In the days after the Super Bowl, much of the public's attention gravitates toward television ads. Now, WestwoodOne,  the radio programming company based in New York, is trying to bring some of that interest over to radio commercials.  For the first time, the company will rank the most creative audio commercials aired during Super Bowl XLVIII, the company said Wednesday. It will release two rankings, one using votes from the public and the other chosen by a group of advertising, media and creative executives.
August 11, 2013 | By Stuart Pfeifer
It's been a wild ride for Autobytel Inc., the online automobile marketing company launched in Orange County during the Internet's gold rush. Founded in 1995 by Southern California car dealership owner Pete Ellis, the company promised to take the hassle out of car-buying by enabling consumers to connect online with dealers, which would pay for Autobytel's sales leads. The company introduced itself to the world in grand style - a $2.5-million television commercial during the 1997 Super Bowl with Leonard Nimoy handling the voice-over.
Los Angeles Times Articles