September 12, 2008 |
NBC Universal, the television network that just broadcast the most-watched Olympic Games, said it had sold 85% of its commercial spots for Super Bowl XLIII and might sell the rest by year's end. NBC executive Seth Winter said the network had gotten as much as $3 million for a 30-second ad to be aired during Super Bowl XLIII, which will take place Feb. 1 in Tampa, Fla.
November 26, 2008 |
Most advertising slots for the 2009 Super Bowl that weren't sold in September still haven't moved, a change from earlier in the year when NBC announced the air time had been selling faster than usual. Super Bowl regulars such as FedEx Corp., Garmin Ltd., Salesgenie.com and General Motors Corp. are sitting out this year's football championship, to be held Feb. 1 in Tampa, Fla.
March 1, 2008 |
After watching UCLA's men's basketball team fall short in back-to-back Final Four appearances over the last two years, don't be surprised to see Bruins supporters dancing in the streets after the latest numbers were released by oddsmakers for this year's NCAA championship. The Bruins' rise comes as a result of a shakeup at the top, with previously unbeaten Memphis losing at home to Tennessee, which followed that up with an upset loss of its own at Vanderbilt.
August 27, 2008 |
Of course, we are all familiar with money-back guarantees on purchases of everything from clothing to appliances to Venetian blinds. But football games? That's what they're doing at Stanford, where buyers of certain season-ticket plans have the chance for a "Gridiron Guarantee" option. The premise: You say you didn't get the proper entertainment value at the end of the season. The pitch: You get the cost of your season tickets refunded. It's the brainchild of the Cardinal sports marketing department, which is trying to fill up the refurbished 55,500-seat Stanford Stadium.
January 21, 2009 |
Every television set Ray Anderson passed Tuesday inside the NFL's league offices in New York was tuned to the same channel -- and it wasn't the NFL Network hyping the Pittsburgh Steelers and Arizona Cardinals in Super Bowl XLIII. It was all inauguration, all the time. Obama-vision indeed. What does the swearing-in of the 44th president have to do with the 43rd Super Bowl? "It's natural to link the inauguration with [Steelers Coach] Mike Tomlin becoming the third African American head coach in the Super Bowl because you see the spirit of change is real, change is here," Anderson, the NFL's vice president of football operations, said by phone.
January 30, 2009 |
It's finally here. After weeks of gearing up and seemingly limitless promotion, Super Bowl XLIII hits on Sunday. And the Boss will be in charge, whether it's the pregame interview with President Obama or the halftime performance by Bruce Springsteen and his E Street Band. Oh, and there is the football game too. But as NBC Chairman Dick Ebersol reminded reporters this week during a conference call, "The Super Bowl is much more than a game," he said. Scheduled to kick off about 3:25 p.m.