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January 26, 1987 | BILL DWYRE, From Staff and Wire Reports
As Super Bowl XXI was played in suburban Pasadena, Los Angeles' own Coliseum was decked out for the day as well. The Coliseum field was painted in bright colors, with a Super Bowl XXV insignia there for all to see. No one was on hand, of course, except maybe a few photographers interested in a sidelight story. The game was about 20 miles away, after all. So what was the Coliseum up to? Well, Feb. 5 in New York, bids will be presented to an NFL committee for the 1991 Super Bowl. That's right.
February 9, 1999 | JONATHAN GAW, e-commerce reporter
For their $1.6-million-per-30-seconds slot, Super Bowl advertisers received a 48% boost in visitors to their Web sites that day compared with the prior Sunday, according to Media Metrix Inc., a New York firm that measures Internet traffic. The survey also found that four out of five visitors to Super Bowl advertisers' sites Sunday and Monday were men, representing a 32% increase in male visitors over the prior week.
February 12, 2011 | By Shane Goldmacher, Los Angeles Times
Squeezed between the Doritos and Budweiser ads during last weekend's Super Bowl was a spot paid for with California tax dollars. Airtime for the most expensive television event of the year is probably not the first item on which deficit-plagued California might be expected to spend money. The ad, exhorting people to quit smoking, came as Gov. Jerry Brown had proposed gutting many state healthcare services to help balance the budget. The commercial was a part of a $14.5-million television campaign funded this year partly by a 25-cent-per-pack tax on cigarettes.
February 2, 1991
Gary L. Kirkland and his "drinking group" (Viewpoint, Jan. 26) show the low mentality of many sports fans. Their thinking never goes beyond the football field. Disgusting. FLORENCE GLICK Pasadena
February 2, 1988 | DIANE HAITHMAN DIANE HAITHMAN..BD: Times Staff Writer
The Super Bowl battle between the Washington Redskins and the Denver Broncos was seen by an estimated 105 million viewers, ABC said Monday, but the overnight Nielsen ratings from 15 major cities indicated that the football championship had a smaller audience than last year. Sunday's game, which Washington won 42-10, averaged a 41.2 rating and attracted 60% of the available viewers in the 15 cities where ratings are available the following day. National ratings will be available today.
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