Suretorne Records

Universal Music Group, the nation's largest record company, announced the formation of a new label, Suretone Records. The new imprint is a joint venture between Universal's Interscope Records and Jordan Schur, who headed Universal's Geffen Records for more than six years.

Universal Music Group, the nation's largest record company, announced the formation of a new label, Suretone Records. The new imprint is a joint venture between Universal's Interscope Records and Jordan Schur, who headed Universal's Geffen Records for more than six years.