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Surf Line Hawaii Ltd

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July 26, 1991 | JANE APPLEGATE
Without a stitch of fashion experience, Dave Rochlen's passion for zany fabrics and comfortable clothes has kept his company going for nearly 30 years. Rochlen's thriving surf and sportswear company was inspired in part by his love for Life magazine. "I remember seeing a black-and-white photo layout of a resort on the Black Sea," said Rochlen, a former Santa Monica beach lifeguard. "The people were wearing their bathrobes and pajamas down to the beach."
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BUSINESS
July 26, 1991 | JANE APPLEGATE
Without a stitch of fashion experience, Dave Rochlen's passion for zany fabrics and comfortable clothes has kept his company going for nearly 30 years. Rochlen's thriving surf and sportswear company was inspired in part by his love for Life magazine. "I remember seeing a black-and-white photo layout of a resort on the Black Sea," said Rochlen, a former Santa Monica beach lifeguard. "The people were wearing their bathrobes and pajamas down to the beach."
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