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Susana Rendon Mchugh

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October 28, 1991 | CRISTINA LEE
Susana Rendon McHugh learned that in today's multicultural world, it pays to know the Latino psyche. When her 12-person agency, AD Rendon, was offered a shot at the Viva Supermarkets account in May--a few weeks after it moved its offices to Newport Beach from Century City--she was excited. Viva, a Southern California chain of 30 stores that targets the Latino market, is affiliated with six major supermarket chains, including Alpha Beta. Viva's parent, Food 4 Less Supermarkets Inc.
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BUSINESS
October 28, 1991 | CRISTINA LEE
Susana Rendon McHugh learned that in today's multicultural world, it pays to know the Latino psyche. When her 12-person agency, AD Rendon, was offered a shot at the Viva Supermarkets account in May--a few weeks after it moved its offices to Newport Beach from Century City--she was excited. Viva, a Southern California chain of 30 stores that targets the Latino market, is affiliated with six major supermarket chains, including Alpha Beta. Viva's parent, Food 4 Less Supermarkets Inc.
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