November 12, 2012 |
MTV has tapped Susanne Daniels, a former top executive at Lifetime and the now-defunct WB Network, as its new president of programming. Daniels succeeds David Janollari, who had held the top programming position at MTV for the last two years. MTV said Janollari left on his own accord. In Daniels, MTV gets a programmer who has a strong track record in finding shows aimed at teens and young adults. Among the shows Daniels championed in her WB days were the dramas "Dawson's Creek," "Gilmore Girls," "Buffy the Vampire Slayer" and "Charmed.
November 12, 2012 |
When Susanne Daniels was head of programming for the WB Network, she had a knack for championing both wholesome shows such as "Seventh Heaven" that families could watch together and edgier fare like "Buffy the Vampire Slayer" and "Dawson's Creek" that would appeal to teens while making parents nervous. In her new gig as president of programming for MTV, she will again try to strike that kind of balance. "I have to take my job as a programmer for teens seriously," Daniels said in a Monday afternoon interview.
September 4, 2008 |
Hoping to bootstrap on the success of "Army Wives," Lifetime Entertainment has enlisted a veteran TV executive as its new programming chief. JoAnn Alfano, a former NBC development executive who helped guide such shows as "Will & Grace," "Scrubs" and "The Fresh Prince of Bel-Air," on Wednesday reported to work as Lifetime's executive vice president of entertainment. She will be in charge of programming and scheduling for Lifetime Television and its sister channel, Lifetime Movie Network.
May 28, 2008 |
SUSANNE DANIELS became Lifetime network's president for entertainment in 2005, after which she brought in the drama "Army Wives," which has gone on to be the highest-rated series in the history of the network. Also on her watch, the reality show "How to Look Good Naked" has been the network's most successful unscripted series. -- In programming specifically for women, Lifetime was in some ways a precursor to the new hyper-focused niche marketing. In general, I would say that . . .
July 13, 2007 |
Thursday morning marked the media tour debut of recently appointed Lifetime Chief Executive Andrea Wong. She introduced a panel for the channel's new series "Side Order of Life," which led into one for "State of Mind," both of which premiere Sunday. And both are looking to repeat the success of Lifetime's "Army Wives" -- all three were picked by the channel's entertainment president, Susanne Daniels.
June 2, 2007 |
Susanne Daniels had a singular goal in mind as she was developing a slate of original programs to debut on Lifetime Television this summer. "I was looking for hit shows," Daniels, president of entertainment for Lifetime Entertainment Services, said wryly. It may be an obvious aim, but it's an achievement that has recently eluded the women-oriented channel.