August 30, 2013 |
A few years ago, Kellogg Co. embarked on an ad campaign to convince parents that eating Frosted Mini-Wheats cereal would make star students of their children, with higher levels of attention and memory. "Clinical studies" - a revered term - showed that a breakfast of the cereal improved children's attentiveness by "nearly 20%," the ads said. There are studies, and then there are studies. This one, sponsored by Kellogg itself, compared children who ate its cereal with those who ate no breakfast at all. So it was misleading to the extent that it suggested that Frosted Mini-Wheats were better at improving attention than any other sort of breakfast.
June 11, 2013 |
Generic prescription drugs have to meet exacting standards for ingredients and quality, which you'd think would make them uniformly priced at pharmacies. But that, of course, isn't the case. Generic drug prices can be all over the map, depending on where and how you buy them. Bruce Lowther, 45, takes five generic prescription meds daily for a heart condition. He had a heart attack a few years ago. Lowther was paying nearly $370 every three months for supplies of his drugs at Target.
May 20, 2013 |
A coalition of environmental groups has filed a lawsuit in federal court accusing transportation agencies of violating migratory bird laws by installing protective netting across two bridges in the Petaluma, Calif., area that has injured and killed dozens of migrating cliff swallows. A Caltrans contractor draped the nylon netting over the Petaluma River and Lakeville Overpass bridges along Highway 101, about 30 miles north of San Francisco, as part of an effort to deter cliff swallows from nesting under them, according to the lawsuit.
April 26, 2013 |
Miriam Tucker took a $5,000 sip of champagne at a fundraising luncheon in Tampa , Fla., the other day. The 80-year-old immediately knew she had swallowed something. She found out later that the bit of roughage was a 1-carat diamond, the grand prize in the charity event. The fundraiser is an annual event hosted by the Florida Women's Club, and leaders try to step up the stakes every year, club President Kathleen Hudson told the Los Angeles Times. This year, instead of raffling tickets for a prize, they poured 400 flutes of champagne.
April 13, 2013 |
The patient in his 50s was mildly overweight, had high cholesterol and was headed down the road to diabetes. Common problems, and his doctor made the usual recommendation: medications. But the patient, Michael Mosley - a British author, journalist, TV personality and doctor himself - decided to go a different route. He traveled around his own country and ours, interviewing leading researchers, then tested some of their latest findings. The result? "The Fast Diet," a bestselling book in Britain (it has nothing to do with fast food, how fast you eat or even how fast you lose weight)
March 19, 2013 |
If you're a bird that likes to build mud nests in dangerous places, such as highway bridges and overpasses, how do you avoid fatal encounters with cars and trucks? You quickly get out of their way. And it helps if you have shorter wings, which allow for a more vertical takeoff. A paper published March 18 in the journal Current Biology suggests that the wingspan of cliff swallows in a Nebraska study has shortened as an evolutionary response to the hazards of highway dwelling. The number of road-killed swallows dropped sharply over a 30-year period at the same time as the average wing length in the swallow population showed a long-term decline, according to the research.