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Swank Threds Company

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February 12, 1993 | ROSE APODACA, SPECIAL TO THE TIMES
Talk to Sean Barger and Chris Martin about their clothing company, Swank Threds, and the words gaudy and tacky pepper their description--not as adjectives to avoid in characterizing what they do, but ones to strive for, exalt and cherish. Consider the company name. "We like the sound of it. Suwwaankk," says Martin, taking pains to pronounce each consonant. "The meaning fits us perfectly: overly stylish to the point of being too showy, too gaudy."
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NEWS
February 12, 1993 | ROSE APODACA, SPECIAL TO THE TIMES
Talk to Sean Barger and Chris Martin about their clothing company, Swank Threds, and the words gaudy and tacky pepper their description--not as adjectives to avoid in characterizing what they do, but ones to strive for, exalt and cherish. Consider the company name. "We like the sound of it. Suwwaankk," says Martin, taking pains to pronounce each consonant. "The meaning fits us perfectly: overly stylish to the point of being too showy, too gaudy."
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