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Swatch Watch Usa

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March 26, 1988 | JOHN CHARLES TIGHE, Times Staff Writer
When the sun set on summer, Southern California surfwear makers traditionally hunkered down and hoped for an early spring. But not any more. To fill in the seasonal gap, beachwear manufacturers have created what they like to call "the frozen surf": a winter marketing wonder that capitalizes on an emerging new sport. Snowboarding--a combination of skateboarding, surfing and skiing--has brought a new, young crowd to ski slopes across the country, to the occasional dismay of traditional skiers.
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