February 13, 2013 |
It is like having a “booth babe” come out of the print advertisement. Overseas, Toyota has used a cross-dresser to sex up its advertising. Now the Japanese automaker, known for its conservative cars, is leveraging Sports Illustrated's annual swimsuit issue published Tuesday and smartphone technology to juice up the advertising for its new Lexus IS here in the U.S. In a print ad it calls “Blend Out,” Toyota said it cast three swimsuit models to pose with the Lexus IS and “camouflaged the models within the scene - actually making them part of the set design.” Readers can use smartphones to scan a QR code on the ad so that “when they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits.” The QR code triggers a video of the sexy models cavorting next to the new IS. The viewer can slide the phone to the next model in the advertisement and see her dancing, too. It's pretty racy for a brand whose average buyer age is well into the 50s, especially considering that about half of IS sales are to women.
February 12, 2013 |
The annual Sports Illustrated swimsuit edition of David Letterman's Top 10 went off without a hitch Monday night - despite the big hitch that had happened several days before, as the much-anticipated cover of the magazine was leaked online ahead of what's usually a big reveal on Letterman's show. "Normally they would all be here and they would not know which one of them had been selected for the cover," the host said of the 10 beautiful women lined up on his stage Monday night.
February 10, 2013 |
Kate Upton looks [blank] on the cover of the 2013 Sports Illustrated swimsuit issue. While many adjectives might spring to mind, Upton filled in the blank herself Friday after the image used on the front of the annual issue was released to the public. "I look...Cold lol," Upton tweeted. No doubt that's how the model was feeling at the time of the photo shoot, which took place in Antarctica. "Took us 2 months to thaw out," she said in another tweet. Upton and nine other SI swimsuit models will appear on "Late Night with David Letterman" on Monday night.
January 30, 2013 |
National fast-food chains Carl's Jr. and Hardee's launched the new charbroiled Atlantic cod fish sandwich Wednesday with a little help from a Sports Illustrated swimsuit model. Would you expect anything less from the company who brought you hot, half-naked chicks fighting at a BBQ or Audrina Patridge downing a turkey burger in a bikini? Swimsuit model Nina Agdal stars in the commercials for the new sandwich. You can watch the blond beauty in action when the commercial premiers during the Super Bowl broadcast Sunday.
September 19, 2012 |
Blond bombshell Pamela Anderson is proving that at 45, she's still got it. Anderson recently revisited her C.J. Parker days, bouncing around the beach in a red swimsuit. Photos were snapped of Anderson wearing a Baywatch-esque suit during a recent commercial shoot in Brazil. [Us Weekly] The Macy's flagship store in New York City will receive a $400-million makeover. The new digs will be completed by 2015 and include the addition of 100,000 square-feet of retail space. Some sections of the remodel are already finished, including the shoe department, which with 280,000 pairs of shoes is considered the world's largest women's shoe department.
July 30, 2012 |
LONDON — Brendan Hansen : breaststroker, soon-to-be father and knowing seer. Days before the first official splash of the Olympic Games, Hansen was discussing life after the now-banned swimsuits, the ones responsible for the avalanche of world-record swims. "The spotlight draws back to the athletes," Hansen said. "Now it is, may the best swimmer win. It's not like: 'Should I be wearing that suit?' In the past Olympics, you're looking at the guy next to you, 'Can I beat this guy?
July 29, 2012 |
As swimmers go for the gold at the London Olympics, swimwear companies are ready to sell the latest Olympic-themed swimsuits back home. Recreational and competitive swimmers alike can benefit from the same technologies swimsuit manufacturers are using to help the likes of Michael Phelps, Ryan Lochte, Natalie Coughlin (all sporting Speedos), and Matt Grevers, Nick Thoman, Ricky Berens, Ariana Kukors and Amanda Weir (all in Tyr). The controversial suits of the 2008 Olympics, which prompted accusations of "technological doping," are no longer allowed.
May 29, 2012 |
Anymatic, the Santa Monica company behind a line of locally made custom-printed yoga mats (Yogamatic.com) and board shorts (Shortomatic.com), has finally gone to pieces - as in two-piece bathing suits. Just in time for swimsuit season, the online-only company has launched Kinimatic.com, a website that will allow customers to upload the photographs or artwork of their choosing (or select from a gallery of limited-edition artwork) and have it printed on two styles of bikini top (bandeau or triangle, $49.50 each)
May 27, 2012 |
On a recent episode of Bravo's "Million Dollar Listing," one of the real estate agent cast members went shopping for a swimsuit to wear on a celebratory jaunt to the Hamptons. The price for the fancifully printed swim trunks at the exclusive Vilebrequin boutique in Manhattan (a Beverly Hills outpost is just off Rodeo Drive)? More than $400. Men's swimsuits have become the latest obsession for the well-dressed man, whether he leans toward storied items like Panerai watches, Hermès ties and John Lobb shoes or prefers cutting-edge Givenchy T-shirts, Thom Browne suits and Balenciaga high-tops.
December 13, 2011 |
Remember those full-body high-tech swimsuits worn at the 2009 World Swimming Championships in Rome--the event that saw an unprecedented 43 world records set? A study examining the event finds that the suits may have offered a distinct advantage. This isn't the first time the polyurethane suits have been implicated in allowing swimmers to break so many records; after it was alleged that the suits decreased drag through the water, compressed the muscles and increased buoyancy, they were banned from competition.