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Swiss Army Brands Ltd

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NEWS
October 5, 1990 | BETH ANN KRIER and JEANNINE STEIN, TIMES STAFF WRITERS
DEAR HOT: I have a whole drawer full of sunglasses. One pair blocks ultraviolet light. Another blocks out blue light. I've got a pair that's shatterproof. Then I've got some that are good for nothing but style. Has anybody figured out how to put all this stuff into one pair of glasses yet? DEAR HOT SHOPPER: Swiss Army Brands Ltd.
BUSINESS
January 12, 1991 | KIM S. MARTIN, ASSOCIATED PRESS
The company that brought the all-purpose Swiss Army pocketknife to America is now offering products that do more than open wine bottles, strip wire or gut fish. Forschner Group Inc., the U.S. distributor of the multiblade red knives with silver crosses, has expanded into the sunglass and watch business with its new subsidiary, Swiss Army Brands Ltd. The company is banking on consumers' familiarity with the Swiss Army name to get these products off the ground.
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