March 18, 1990
The info-mercial boom is due in part to a 1982 antitrust ruling against the National Assn. of Broadcasters. In 1983, the NAB dissolved a 30-year-old code, voluntarily obeyed by most broadcasters, which limited the number of commercial minutes a station could air per hour. Info-mercials-commercials that look like news or talk shows-rushed in to fill the void and now account for as much as 50% of local programming, said Assistant Prof.