Advertisement
YOU ARE HERE: LAT HomeCollectionsSynge Magazine
IN THE NEWS

Synge Magazine

FEATURED ARTICLES
BUSINESS
July 19, 1999 | JONATHAN GAW
A deal to be announced today between 8-month-old Costa Mesa online magazine Synge and Internet search engine Lycos Inc. brings together two key elements to success on the Web: packaging and reach. In the nonexclusive deal, the two will share banner advertising revenue generated on the co-branded site. Lycos gets "saucy, fun and informative" content at no cost, according to Synge executives, and fledgling Synge gets some brand-building.
ARTICLES BY DATE
BUSINESS
July 19, 1999 | JONATHAN GAW
A deal to be announced today between 8-month-old Costa Mesa online magazine Synge and Internet search engine Lycos Inc. brings together two key elements to success on the Web: packaging and reach. In the nonexclusive deal, the two will share banner advertising revenue generated on the co-branded site. Lycos gets "saucy, fun and informative" content at no cost, according to Synge executives, and fledgling Synge gets some brand-building.
Advertisement
BUSINESS
July 19, 1999 | JONATHAN GAW, Jonathan Gaw covers technology and electronic commerce for The Times. He can be reached at (714) 966-7818 and at jonathan.gaw@latimes.com
A deal to be announced today between an 8-month-old Costa Mesa online magazine, Synge, and the Internet search engine company Lycos Inc. brings together two key elements for success on the Web: packaging and reach. In the nonexclusive deal, Lycos and Synge, launched in December, will share banner advertising revenue generated on the co-branded site. Lycos gets "saucy, fun and informative" content at no cost, while the fledgling Synge gets some brand-building.
BUSINESS
July 19, 1999 | JONATHAN GAW, Jonathan Gaw covers technology and electronic commerce for The Times. He can be reached at (714) 966-7818 and at jonathan.gaw@latimes.com
A deal to be announced today between an 8-month-old Costa Mesa online magazine, Synge, and the Internet search engine company Lycos Inc. brings together two key elements for success on the Web: packaging and reach. In the nonexclusive deal, Lycos and Synge, launched in December, will share banner advertising revenue generated on the co-branded site. Lycos gets "saucy, fun and informative" content at no cost, while the fledgling Synge gets some brand-building.
Los Angeles Times Articles
|