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BUSINESS
March 7, 2013 | By Tiffany Hsu
Taco Bell officially launched its hotly anticipated Cool Ranch Doritos Locos Tacos on Thursday, the day after fans revolted over expectations that the item would be available Wednesday. The new offering was preceded to the menu by the Nacho Cheese taco, which has sold more than 350 million units and is considered by the Irvine company to be its most successful product launch in its 51-year history. The run-up to the Cool Ranch debut was accompanied by a massive social media push and special events, including password-only previews for fans in New York, Dallas and Los Angeles.
ARTICLES BY DATE
BUSINESS
March 28, 2014 | By Ricardo Lopez
The breakfast fast-food war is heating up.  Taco Bell on Thursday rolled out its new breakfast menu, which includes a waffle taco, across more than 5,500 stores in the U.S. The Irvine-based chain made clear it was going after McDonald's, which dominates sales of breakfast at quick-service restaurants. The menu's launch included a campaign featuring two dozen Ronald McDonalds (everyday men, not the red-haired clown) chowing down on Taco Bell breakfast items. McDonald's, however, wasn't going to stand by idly.
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BUSINESS
February 13, 2013 | by Walter Hamilton
Cool Ranch Doritos Locos Tacos will be here next month. But it's OK to start salivating now. Yes, the company that brought you a taco shell flavored with Doritos nacho cheese will soon roll out one crackling with zesty ranch flavor. After selling more than 350 million of its Doritos Locos Tacos in the last year, Taco Bell Corp. announced Wednesday that it will introduce the much-anticipated Cool Ranch version March 7. Doritos Locos Tacos was the company's most successful product launch ever, and there appears to be enormous hunger for the newest entrant in the fast-food world.
BUSINESS
March 27, 2014 | By Ricardo Lopez
Taco Bell is leaving no doubt that it's going after McDonald's.  Commercials began airing Thursday promoting Taco Bell's new breakfast menu featuring - Ronald McDonald. Make that nearly two dozen of them. Don't expect them to look like a certain red-haired clown, though. The Ronald McDonalds featured in the ads are everyday men - including a father and son - with the same name.  "My name is Ronald McDonald," said the man from Kane, Penn., who later said he loved the "new A.M. Crunchwrap.
BUSINESS
January 29, 2011 | By P.J. Huffstutter, Los Angeles Times
The quality of Taco Bell's beef may have been called into question, but the company's sense of humor hasn't. Fighting back against a lawsuit that alleges the company's beef isn't very meaty, the Irvine-based Mexican fast food chain launched a massive marketing campaign Friday that includes full-page newspaper ads that declare, "Thank you for suing us. " The ads in the Los Angeles Times, Wall Street Journal, USA Today, New York Times and...
BUSINESS
August 6, 2013 | By Tiffany Hsu
Taco Bell is testing its popular waffle tacos in more locations starting this week, after the breakfast product sold well in its initial Southern California run. The fast food creation, which features eggs and sausage folded up in a waffle, became the best-selling morning menu item at the five Taco Bell restaurants where it debuted this year. Starting Thursday, the mash-up will expand to 100 eateries in Fresno; Omaha; and Chattanooga, Tenn. - an extension first reported by the Associated Press.
BUSINESS
June 6, 2012 | By Tiffany Hsu
The ingredients: Eight new upscale recipes including herb and citrus-marinated white meat chicken and fire-roasted corn salsa. A Venezuelan chef with a "Top Chef" pedigree, whose creations each bear her signature. A "like it or your money back" guarantee. Sounds like something Chipotle might be behind. Instead, it's the doing of Mexican-style fast-food mega-chain Taco Bell -- a brand that's undergone a recent rebirth. On July 5, the Irvine-based company is scheduled to roll out its new Cantina Bell menu, which features items such as the Cantina Burrito Bowl, nationwide.
BUSINESS
August 31, 2012 | By David Lazarus
On KTLA-TV today, we gawped at Taco Bell's plan to introduce a Mountain Dew-and-orange juice concoction to its breakfast menu. We also looked at the latest moves toward a merger of American Airlines and US Airways, and a report showing that the jobs that are returning to the economy pay a whole lot less than the ones we lost.  
BUSINESS
November 7, 2012 | By Tiffany Hsu
Taco Bell is trying to color outside of the fast-food lines, launching several new items designed to compete with higher-end restaurants. On Thursday, the Irvine-based chain will officially launch XXL Steak Nachos, which it calls “restaurant-sized nachos.” In addition, as rivals such as Burger King and McDonald's expand their sweet offerings, Taco Bell is revealing a national dessert menu filled with churro doughnuts, caramel apple empanadas...
BUSINESS
May 14, 2013 | By W.J. Hennigan
A breakfast burrito is pretty humdrum these days, but do you have any interest in a waffle taco? That's what Taco Bell is trying to figure out at some of its Southern California restaurants. So for a cost of 89 cents, breakfast seekers can get a fried waffle wrapped around a scrambled egg and a sausage patty, drizzled with maple syrup. TASTE TEST: 'Mushy'? Some are fans, others aren't In a statement, Rob Poetsch, a Taco Bell spokesman, said the company is testing the waffle taco in a handful of Southern California restaurants.  "We're pleased with the initial reaction from our customers and if the waffle taco does well in testing, we'll roll it out to all our restaurants that serve breakfast,” he said.
ENTERTAINMENT
January 9, 2014 | By Nardine Saad
Justin Timberlake declared himself the "People's Champ" Wednesday after taking home three People's Choice Awards. So how does an A-lister ring in said honors? Indulge in a little food of the people too. "What do we do after we win 3 PCAs?!?! Easy... Go to Taco Bell!! People's Champ, baby!!" the "Mirrors" singer wrote , captioning an Instagram photo of himself behind a Taco Bell counter with his three awards set up in front of a register. We're pretty sure Fergie's hit song "G-L-A-M-O-R-O-U-S" has a lyric about this kind of behavior.
BUSINESS
August 28, 2013 | By Tiffany Hsu
Ahead of planned picketing by fast-food workers seeking $15-an-hour minimum wage, experts are pondering whether McDonald's, KFC and their quick-service ilk are strong enough to support such a drastic change. Data from research group Sageworks suggests that fast-food eateries are in a strong financial position, enjoying a relatively high 4.6% profit margin. Between August 2012 and 2013, the segment grew sales at its highest rate since the recession, enjoying a 12.9% boost, according to the group.
NEWS
August 7, 2013 | By S. Irene Virbila
Jewel-studded stiletto heels, rainbow-fringed leg warmers and sultry sequined gowns vie for my attention as I head to my local Taco Bell near Santee Alley in downtown L.A.'s fashion district. But I'm on a mission: to try the new Cool Ranch Doritos Locos taco supreme. Is that an unwieldy name or what? Making a Doritos taco shell could actually be genius, I think, as I step up to the counter at the fast food joint (which shares space with a Pizza Hut Express). It's a first for me. OK, I'll go with the Cool Ranch Doritos Locos taco supreme ($1.79)
BUSINESS
August 6, 2013 | By Tiffany Hsu
Taco Bell is testing its popular waffle tacos in more locations starting this week, after the breakfast product sold well in its initial Southern California run. The fast food creation, which features eggs and sausage folded up in a waffle, became the best-selling morning menu item at the five Taco Bell restaurants where it debuted this year. Starting Thursday, the mash-up will expand to 100 eateries in Fresno; Omaha; and Chattanooga, Tenn. - an extension first reported by the Associated Press.
BUSINESS
July 22, 2013 | By Tiffany Hsu
Taco Bell is discontinuing its kids' meals and toys at U.S. restaurants beginning this month, the Irvine-based Mexican-style chain said Monday. The fast-food giant said it's the first in the industry to undertake the effort, which it said will be in effect nationwide by January. The company, which along with Pizza Hut and KFC is part of the Yum Brands Inc. family, said kids' meals and toys had an “insignificant impact on system sales.”  Individual menu items on the kids' lineup, including the crunchy taco, the soft taco and the bean burrito, will now appear on the regular menu.
CALIFORNIA | LOCAL
June 27, 2013 | By Anh Do
Officials at two Orange County-based fast-food chains are asking that their names be removed from ads for a marijuana expo scheduled next week in Anaheim. Organizers for the Kush Expo, coming to the Anaheim Convention Center on July 6-7, highlighted  Del Taco and Taco Bell in its promotional materials. A similar expo, HempCon, is held each year at the L.A. Convention Center The Kush Expo, billed as "the world's biggest medical marijuana mega show," features hundreds of booths, glass bong giveaways, seed companies, grow experts and an annual Hot Kush Girl contest with $2,000 in prizes.
NEWS
January 27, 2011 | By Mary Forgione, Tribune Health
Taco Bell diners (or would-be diners) -- and Taco Bell itself -- take taco filling seriously. News that a California woman was filing suit over the beef content of tacos was reported Tuesday by the South Florida Sun-Sentinel. Readers responded with a mixture of disgust, irritation with the lawsuit itself and societal perspective. Wrote keithbcr on the paper’s website : "I don't go to Taco Bell for nutrition, I stop there because it's open at 3 a.m. and a burrito is fairly easy to shovel down while driving home.
CALIFORNIA | LOCAL
June 19, 2013 | By Kate Mather
Sacramento police are investigating a woman they believe was intoxicated when she passed out at a Taco Bell, about 20 feet away from where she had left her 6-month-old child inside a car. Customers noticed the vehicle -- the windows down, radio on and engine running -- in the parking lot Monday morning at least an hour before an employee parked next to it and saw the baby inside, Sacramento police spokeswoman Michele Gigante said. Employees and customers got the baby out of the car and called police, who arrived just before noon.  Responding officers discovered the baby's mother, who appeared to be intoxicated, Gigante said.
BUSINESS
June 18, 2013 | By Tiffany Hsu
Taco Bell will test a new Power Protein menu and zero-calorie drinks later this summer as the Mexican-style chain aims to convince Americans that its offerings include healthful choices. The Irvine-based chain will experiment first for five or six weeks in Dayton, Ohio, where it has roughly 40 stores. The company, which has nearly 6,000 restaurants in the U.S., is looking at 2014 for a more wide-scale launch of the new menu and beverages. The Power Protein menu features items that include more than 20 grams of protein but 450 calories or less.  A burrito, for example, features a double portion of chicken or steak with 400 and 420 calories, respectively.
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