February 25, 2012 |
Coming off a rough year, Taco Bell is ditching its old "Think Outside the Bun" motto for a new slogan: Live Mas. The Irvine chain plans to make a big show out of the switch, starting with a television ad airing during NBA All-Star events this weekend. Mas is Spanish for "more," emphasizing food as an experience instead of fuel, according to the company. The Mexican-style restaurant chain's revamp is part of an ongoing effort to recapture customers. Last year, a lawsuit — eventually dropped — over the content of the chain's seasoned beef filling hurt sales.
March 31, 1996 |
Taco Bell Inc. says it plans to spend $200 million--the most the company has ever spent--for a new advertising campaign that will be introduced tonight during prime-time television broadcasts. The new campaign, "Nothing Ordinary About It," is based upon wide consumer research indicating that consumers are feeling better about themselves and the American Dream, the company said.
July 8, 1998 |
The popular Chihuahua featured in Taco Bell Corp.'s commercials is turning into an attack dog in a print and television advertising campaign pitching the chain's Gorditas tacos as tastier fare than Burger King's Whopper sandwich. Taco Bell spokeswoman Laurie Gannon said market research conducted in recent years "shows that the Whopper is the gold standard for hamburgers among our customers. Now we're saying that Gorditas' taste beats that standard."
CALIFORNIA | LOCAL
December 10, 2006 |
Taco Bell fired its produce provider in the Northeastern states after green onions supplied by the company were suspected in an E. coli outbreak believed to have sickened more than 160 people, company officials said Saturday. The Irvine-based Mexican food chain also said that it had tested more than 150 ingredients from its restaurants and, with the exception of a preliminary positive result for green onions, everything was contamination-free.
April 3, 1996 |
The third player is Taco Bell Inc., the Mexican-style fast-food leader that flirted with controversy during a brief television fling with comedian Dana Carvey and, more recently, irritated some consumers with an April Fools' Day claim to have purchased the Liberty Bell. Taco Bell signed up as a "title sponsor" for Carvey's new half-hour comedy show. The Irvine-based company got its name in the show's title and the comedian took several playful pokes at its corporate sponsor during the show.
June 17, 1999 |
Taco Bell Corp. scored a victory in a Michigan federal court when a judge dismissed a lawsuit from a small design shop that claimed the Irvine-based chain's popular Chihuahua advertising campaign borrowed heavily from their ideas. U.S. District Judge Gordon J. Quist last week threw out the case filed by Thomas Rinks and Joseph Shields, who run Wrench Inc. in Michigan. The men claimed the Chihuahua commercials were derived from one that they had created.
April 11, 1999
I read with exasperation the story on Taco Bell's unsettling settlement with Mukesh K. Rai, a Hindu who bit into the bean burrito he ordered only to find it contained beef, the eating of which is strictly prohibited by his religion ["Taco Bell Settles Suit With Hindu Over Meal Order," Heard on the Beat, Feb. 11]. He sued Taco Bell for $144,000 after having to fly to England to consult his religious guru (he couldn't call?) and then to India to cleanse his tainted soul in the Ganges River.
July 25, 2008 |
Rapper 50 Cent has sued Taco Bell, saying the restaurant chain made him the star of its hip-hop themed ad campaign without his permission and without paying him a fee. 50 Cent, whose real name is Curtis Jackson, accuses the Mexican-style fast food chain of "diluting the value of his good name" and employing a guerrilla advertising campaign to fool consumers into thinking he had endorsed the chain, said the lawsuit, filed in Manhattan federal court...
April 30, 1992
Taco Bell Inc. saw an increase in both sales and operating profits during the first quarter. The Irvine-based unit of Pepsico Inc. had operating profit of $33.2 million, up 6% from $31.4 million for the corresponding three months a year ago. Revenues were $485.4 million, up 20% over the $405.5 million recorded in the first quarter of 1991. The company credited the growth to more sales, more restaurants and lower administrative expenses, which offset higher food and labor costs.
CALIFORNIA | LOCAL
June 27, 2003 |
Los Angeles County health officials urge people who ate at a Taco Bell in Alhambra on June 12 or 13 to get an immune globulin vaccination immediately, because an employee there has been diagnosed with hepatitis A. The Taco Bell is at 2588 W. Commonwealth Ave. Customers who ate there between June 1 and 11 may have been exposed to hepatitis A, but the vaccination is effective only if received within 14 days of exposure, according to the county Department of Health Services.