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Taco Bell

BUSINESS
January 31, 2013 | By Tiffany Hsu
Since launching in March, Taco Bell's Doritos Locos Tacos have become the company's most successful new product. Now, Doritos will see if the appeal goes both ways by launching chips in a “Taco Bell” flavor. The chips are to be available nationwide for a limited time starting in April, according to Frito-Lay spokesman Chris Kuechenmeister. Each bag will feature two types of chips, both inspired by the nacho cheese and taco taste of the Doritos Locos item. "We're looking to create the same magic with the introduction of the chip version of the same flavor experience," he said.
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NEWS
January 30, 2013 | By Mary MacVean
It's rare for the people at the Center for Science in the Public Interest to praise a fast-food company, but Taco Bell came in for some this week - for pulling an ad that had been dinged by CSPI as an attack on vegetables. The ad called bringing veggies to a party on game day “like punting on fourth and one; it's a cop-out” that people will even “secretly hate you for.” The ad promoted the Taco Bell “variety 12-pack” of tacos. In the 15-second ad, interesting to note, the lettuce is very visible in the taco shells.
BUSINESS
December 5, 2012 | By Tiffany Hsu, Los Angeles Times
Face-lift fever is sweeping the fast-food industry as aging establishments swap ketchup-smudged Formica for mood lighting and gleaming stainless steel - all in the pursuit of profit. In a tough economy, picky consumers are being selective about where they spend their cash. Many tired outlets are losing sales to flashier competitors, experts said, forcing them to spruce up or lose out. Taco Bell is testing eateries, including one in Redwood City, Calif., that glow purple at night to attract the bar crowd.
BUSINESS
November 7, 2012 | By Tiffany Hsu
Taco Bell is trying to color outside of the fast-food lines, launching several new items designed to compete with higher-end restaurants. On Thursday, the Irvine-based chain will officially launch XXL Steak Nachos, which it calls “restaurant-sized nachos.” In addition, as rivals such as Burger King and McDonald's expand their sweet offerings, Taco Bell is revealing a national dessert menu filled with churro doughnuts, caramel apple empanadas...
BUSINESS
October 30, 2012 | By Tiffany Hsu
Taco Bell is giving out free Doritos Locos Tacos nationwide Tuesday afternoon in honor of the World Series, which the San Francisco Giants won in a four-game sweep of the Detroit Tigers. The Mexican-style chain, a sponsor of Major League Baseball, promised to offer the promotion if any player stole a base during the series. On Thursday night, Giants outfielder Angel Pagan delivered, stealing second base during the eighth inning of Game 2. On Tuesday, from 2 to 6 p.m., participating Taco Bells across the country will give out one free Doritos Locos Taco to guests.
BUSINESS
October 18, 2012 | By Tiffany Hsu
Chipotle Mexican Grill Inc. enjoyed double-digit increases in both its net income and revenue in its third quarter, but consider Wall Street unimpressed. The burrito chain's stock is tanking following its after-market earnings release, with shares down nearly 13%, or $36.44, to $249.49. Profit for the quarter ended Sept. 30 came in at $72.3 million, or $2.27 a share, up 19.6% from $60.4 million during the same period a year earlier. Revenue was up 18.4% to $700.5 million. But analysts had expected Chipotle, long an investor darling, to hit higher marks.
NEWS
October 5, 2012 | By Betty Hallock
Cooks County's Oktoberfest: Each Monday in October, Cooks County offers traditional German dishes paired with a featured beer or wine. On Oct. 8, Schnitzel Time! : rye pretzels with mustard, wiener schnitzel, potato salad, Stiegl Gold beer. On Oct. 15, Oktoberfest, Bavarian Style! : big Bavarian pretzel, house-made weisswurst and apfelspaetzle, Allagash Curieux beer. On Oct. 22, Pot Roast, the Germany Way! : buttery pretzels, sauerbraten with roasted root vegetables, Chouffe beer.
BUSINESS
October 2, 2012 | By Tiffany Hsu
All it took for Chipotle Mexican Grill Inc.'s stock to tumble 7% in less than five minutes was a recommendation to short from hedge fund manager David Einhorn. The plunge was deep and immediate. The Greenlight Capital founder's concerns about the fast-casual chain's surging growth, price increases, problems with possible illegal immigrants and ability to shake off renewed competition from Taco Bell set off a mad sell-off Tuesday. Speaking at the Value Investing Congress in New York, Einhorn said Chipotle has ridden high in recent years, according to news reports . The company has been on a tear since late 2008, going from less than $40 a share to well over $400.
BUSINESS
August 31, 2012 | By Tiffany Hsu
Taco Bell doesn't serve wake-up calls quite like anyone else - the fast food chain has added a soda and orange juice mix to its breakfast menu called Mtn Dew A.M. The Mountain Dew and Tropicana concoction - think a non-alcoholic mimosa - joins the Mexican-style chain's new A.M. Crunchwrap. The offering contains scrambled eggs, cheese, a hash brown and sausage or bacon rolled up in a tortilla. Breakfast, which Taco Bell calls “FirstMeal,” is a growing segment of the fast-food cycle.
BUSINESS
August 31, 2012 | By David Lazarus
On KTLA-TV today, we gawped at Taco Bell's plan to introduce a Mountain Dew-and-orange juice concoction to its breakfast menu. We also looked at the latest moves toward a merger of American Airlines and US Airways, and a report showing that the jobs that are returning to the economy pay a whole lot less than the ones we lost.  
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