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Target Audience

CALIFORNIA | LOCAL
January 9, 2002 | RICHARD FAUSSET, TIMES STAFF WRITER
Jovita Marquez and Virginia Villa were among the thousands of Southern California Latinos drawn to La Luz de Oro Corp., whose name means "The Light of Gold." At the company's festive sales rallies--marathon sessions mixing evangelism with secular promises of money, cars and homes--the two women were told they could realize their financial dreams if they invested in the telecommunications company, followed its rules and held on to their faith. But faith has given way to anger.
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ENTERTAINMENT
April 22, 1994 | KEVIN THOMAS, TIMES STAFF WRITER
"Brainscan" skillfully takes us into the mind of a bright, likable but diffident 16-year-old (Edward Furlong, always a fine actor). Several years earlier his mother was killed in a car accident that also left him with a slight limp, and his father is often away on business, leaving him alone much of the time in an expensive suburban home.
HEALTH
December 26, 2005 | January W. Payne, Washington Post
A dietary supplement recommended as an alternative treatment for cardiovascular disease is being marketed to an African American audience via a full-page ad in the Dec. 12 issue of Jet magazine. In the ad, Perfusia-SR, made by Thorne Research Inc., is billed as a "natural, nonprescription, inexpensive" treatment "without the side effects of drugs."
ENTERTAINMENT
November 21, 2003 | F. Kathleen Foley, Special to The Times
Never underestimate the power of a niche market. Jeanie Linders hasn't. She has seen her creation "Menopause the Musical" swell from humble origins in a Florida shoebox theater into an off-Broadway smash. In addition to numerous U.S. and Canadian productions, "Menopause" openings are planned in Australia and the U.K. Inevitably, the show has now arrived in Los Angeles. On opening night at the Coronet Theatre, the audience was composed almost entirely of women of a "certain age."
SPORTS
October 17, 1996 | DAVID WHARTON, TIMES STAFF WRITER
Dusty Destler wanted to know why there weren't any baseball magazines for kids. Like so many 11-year-olds, Destler lives for Little League. Unlike other young players, his parents are in the publishing business. So when Dusty started bugging them, his father Dave and mother Dayna searched through newsstands and bookstores. They consulted microfiche records in university libraries. And when their search came up empty, they took matters into their own hands.
BUSINESS
July 2, 2007 | Josh Friedman, Times Staff Writer
The fireworks start early when armies of robots go to war tonight on the big screen with the opening of the expected sci-fi hit "Transformers." But leading up to the Fourth of July-week release, the marketing troops at Paramount Pictures have been engaged in their own guerrilla war trying to get more than young males interested. The Michael Bay-directed film is based on shape-shifting characters from the popular 1980s toy line and cartoon TV series.
NEWS
March 30, 1990 | CINDY LaFAVRE YORKS, Yorks, a free-lance writer regularly contributes to The Times fashion pages
Fashion models over age 40 who once kept their gray at bay are rediscovering their roots--and capitalizing on a market with potential growth. U.S. magazines such as Mirabella, Lear's and Moxie (based in Woodland Hills), that cater to mature audiences, are filling their pages with, "women who weren't born yesterday," as the Lear's promotional line reads. And, even traditional high fashion magazines such as Harper's Bazaar are devoting more space to seasoned models.
ENTERTAINMENT
June 11, 2010 | By Betsy Sharkey, Los Angeles Times Film Critic
"The Karate Kid" is a kung fu kick of a film that hits more than it misses, with its fresh prince of Beijing in Jaden Smith, its scene-stealing grand master flash, Jackie Chan, and a shiny-happy China travelogue thrown in for good measure, or tax incentives, one of the two. The grit and the grime of the 1984 original are gone, swept under some Oriental rug no doubt in the spit-shine director Harald Zwart has given every nook and cranny of the...
ENTERTAINMENT
November 14, 1998 | HOWARD ROSENBERG, TIMES TELEVISION CRITIC
The bimonthly newsmagazine "In the Life" begins its seventh season Sunday night on KCET, reaffirming that there is nothing else like it on the air. Just because the "life" here is gay and lesbian doesn't mean this smart, vibrant, extremely informative hour isn't also for heterosexuals. Although its target audience is homosexual, it's for everyone wanting to witness the full panorama of society.
BUSINESS
July 24, 2001 | RICHARD VERRIER, TIMES STAFF WRITER
Walt Disney Co. announced Monday that it is buying Fox Family Worldwide from News Corp. and television entrepreneur Haim Saban for $3 billion in cash, plus the assumption of $2.3 billion in debt. Disney officials say the Fox Family channels in the U.S. and Europe will round out their family entertainment offerings. The deal includes the Fox Family Channel, which has 81 million cable subscribers in the U.S. and would be renamed ABC Family.
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