March 20, 1992 |
Team One Wins Gemstar Account: Team One Advertising, the El Segundo ad firm that specializes in creating ads targeted at upscale consumers, has won the $10-million ad business for Pasadena-based Gemstar Development Corp. Gemstar is the developer and marketer of VCR Plus, a hand-held VCR programming device. For Team One--whose biggest client is the Lexus division of Toyota--the win is one in a series of new accounts the agency has picked up in the past year.
October 9, 1997 |
A commercial for Lexus automobiles from Team One Advertising in El Segundo shows a Lexus GS heading into a storybook city after speeding past a burned-out Mercedes-Benz and BMW. Here is how Digital Domain of Venice created the effect. * Step 1: The Lexus was filmed on a private dirt roadway on a ranch near Bakersfield. A crew watered down the road to control the amount of dust created by the car.
January 8, 1998 |
Team One Advertising, the El Segundo-based agency that creates advertising for Lexus, said it has withdrawn from the competition to handle the Hardee's fast food restaurant account. Team One Chief Executive Leonard Pearlstein called the decision not to compete for the business difficult, but said that the agency was busy with new work for Lexus, Toyota Motor's luxury division. Pearlstein had handled the Hardee's business at his own agency until last October, when he joined Team One.
April 15, 1993 |
If advertising is geared toward the young, perhaps ad awards should be geared toward young agencies. Such was the case Wednesday night when Stein Robaire Helm, a little-known Brentwood agency that didn't even exist until five years ago--but has since helped turn Ikea into a household name in Southern California--walked off with seven of the West Coast's top ad awards. No other agency won as many.
March 2, 1993 |
Any marketer who honestly believes that conspicuous consumption is out--and restraint is in--didn't make it to Beverly Hills over the weekend. There was ostentatiousness at its grandest. Three blocks of Rodeo Drive were closed so that Ferrari--the Italian maker of $100,000-plus sports cars--could display its 24-karat sheet metal to some of the wealthiest gawkers in L.A. Ferrari said it came to town to introduce its new $120,000 Spider convertible and, incidentally, to raise money for charity.
February 26, 1998 |
A commercial directed by Terry Windell of Los Angeles-based A Band Apart Commercials for BBDO in Detroit uses digital images to construct a Dodge Intrepid sedan from the ground up. Windell worked with visual effects house R/GA to create the ad, which reflects Chrysler's use of computers to digitally design, manufacture and test a car before it goes to market. Here's how they did it: 1.