January 15, 1998 |
Team One Advertising of El Segundo won the most awards at the third International Automotive Advertising Awards for ads for Lexus, the luxury division of Toyota Motor Co. The agency, a unit of Saatchi & Saatchi, picked up 37 awards. Fallon McElligott of Minneapolis came in second for ads created for BMW, while Rubin Postaer & Associates of Santa Monica, agency for Honda, placed third. Lowe & Partners/SMS took best in show for its "Falling in Love" television spot for Mercedes-Benz.
January 8, 1998 |
Team One Advertising, the El Segundo-based agency that creates advertising for Lexus, said it has withdrawn from the competition to handle the Hardee's fast food restaurant account. Team One Chief Executive Leonard Pearlstein called the decision not to compete for the business difficult, but said that the agency was busy with new work for Lexus, Toyota Motor's luxury division. Pearlstein had handled the Hardee's business at his own agency until last October, when he joined Team One.
October 23, 1997 |
Leonard Pearlstein, a Los Angeles advertising veteran who helped launch the ill-fated Suzuki Samurai, is back in the driver's seat. He's been named chief executive of Team One, the El Segundo unit of Saatchi & Saatchi Worldwide that creates advertising for Lexus. Known as a hands-on executive who seldom takes no for an answer, Pearlstein is expected to expand Team One's limited roster of clients. "He's a builder of advertising agencies," said a former partner, Paul Keye.
October 9, 1997 |
A commercial for Lexus automobiles from Team One Advertising in El Segundo shows a Lexus GS heading into a storybook city after speeding past a burned-out Mercedes-Benz and BMW. Here is how Digital Domain of Venice created the effect. * Step 1: The Lexus was filmed on a private dirt roadway on a ranch near Bakersfield. A crew watered down the road to control the amount of dust created by the car.
April 15, 1993 |
If advertising is geared toward the young, perhaps ad awards should be geared toward young agencies. Such was the case Wednesday night when Stein Robaire Helm, a little-known Brentwood agency that didn't even exist until five years ago--but has since helped turn Ikea into a household name in Southern California--walked off with seven of the West Coast's top ad awards. No other agency won as many.
March 2, 1993 |
Any marketer who honestly believes that conspicuous consumption is out--and restraint is in--didn't make it to Beverly Hills over the weekend. There was ostentatiousness at its grandest. Three blocks of Rodeo Drive were closed so that Ferrari--the Italian maker of $100,000-plus sports cars--could display its 24-karat sheet metal to some of the wealthiest gawkers in L.A. Ferrari said it came to town to introduce its new $120,000 Spider convertible and, incidentally, to raise money for charity.