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BUSINESS
March 30, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
Lexus is sticking its money where its agency is. Team One Advertising, the same agency that has helped drive Lexus to impressive sales, sped off Thursday with the estimated $20-million to $30-million annual ad business for the newly formed national Lexus Dealer Assn. The El Segundo-based agency already handles the estimated $60-million-plus national ad business for Lexus. The new account is among the largest awarded on the West Coast in months.
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BUSINESS
January 8, 1998 | Denise Gellene
Team One Advertising, the El Segundo-based agency that creates advertising for Lexus, said it has withdrawn from the competition to handle the Hardee's fast food restaurant account. Team One Chief Executive Leonard Pearlstein called the decision not to compete for the business difficult, but said that the agency was busy with new work for Lexus, Toyota Motor's luxury division. Pearlstein had handled the Hardee's business at his own agency until last October, when he joined Team One.
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BUSINESS
August 19, 1992 | ANNE MICHAUD, TIMES STAFF WRITER
Reflecting the fact that low prices no longer distinguish one personal-computer maker from another, Orange County's largest computer company is turning for the first time to an outside advertising agency to help it shape its corporate image. AST Research Inc. in Irvine, which up to now has depended on its own marketing department for all of its advertising, has hired Team One Advertising, a subsidiary of ad giant Saatchi & Saatchi.
BUSINESS
October 23, 1997 | DENISE GELLENE, TIMES STAFF WRITER
Leonard Pearlstein, a Los Angeles advertising veteran who helped launch the ill-fated Suzuki Samurai, is back in the driver's seat. He's been named chief executive of Team One, the El Segundo unit of Saatchi & Saatchi Worldwide that creates advertising for Lexus. Known as a hands-on executive who seldom takes no for an answer, Pearlstein is expected to expand Team One's limited roster of clients. "He's a builder of advertising agencies," said a former partner, Paul Keye.
BUSINESS
March 20, 1992 | From Times Staff and Wire Reports
Team One Wins Gemstar Account: Team One Advertising, the El Segundo ad firm that specializes in creating ads targeted at upscale consumers, has won the $10-million ad business for Pasadena-based Gemstar Development Corp. Gemstar is the developer and marketer of VCR Plus, a hand-held VCR programming device. For Team One--whose biggest client is the Lexus division of Toyota--the win is one in a series of new accounts the agency has picked up in the past year.
BUSINESS
January 8, 1998 | Denise Gellene
Team One Advertising, the El Segundo-based agency that creates advertising for Lexus, said it has withdrawn from the competition to handle the Hardee's fast food restaurant account. Team One Chief Executive Leonard Pearlstein called the decision not to compete for the business difficult, but said that the agency was busy with new work for Lexus, Toyota Motor's luxury division. Pearlstein had handled the Hardee's business at his own agency until last October, when he joined Team One.
BUSINESS
April 15, 1993 | BRUCE HOROVITZ, TIMES STAFF WRITER
If advertising is geared toward the young, perhaps ad awards should be geared toward young agencies. Such was the case Wednesday night when Stein Robaire Helm, a little-known Brentwood agency that didn't even exist until five years ago--but has since helped turn Ikea into a household name in Southern California--walked off with seven of the West Coast's top ad awards. No other agency won as many.
BUSINESS
March 2, 1993 | BRUCE HOROVITZ
Any marketer who honestly believes that conspicuous consumption is out--and restraint is in--didn't make it to Beverly Hills over the weekend. There was ostentatiousness at its grandest. Three blocks of Rodeo Drive were closed so that Ferrari--the Italian maker of $100,000-plus sports cars--could display its 24-karat sheet metal to some of the wealthiest gawkers in L.A. Ferrari said it came to town to introduce its new $120,000 Spider convertible and, incidentally, to raise money for charity.
BUSINESS
October 23, 1997 | DENISE GELLENE, TIMES STAFF WRITER
Leonard Pearlstein, a Los Angeles advertising veteran who helped launch the ill-fated Suzuki Samurai, is back in the driver's seat. He's been named chief executive of Team One, the El Segundo unit of Saatchi & Saatchi Worldwide that creates advertising for Lexus. Known as a hands-on executive who seldom takes no for an answer, Pearlstein is expected to expand Team One's limited roster of clients. "He's a builder of advertising agencies," said a former partner, Paul Keye.
BUSINESS
April 15, 1993 | BRUCE HOROVITZ, TIMES STAFF WRITER
If advertising is geared toward the young, perhaps ad awards should be geared toward young agencies. Such was the case Wednesday night when Stein Robaire Helm, a little-known Brentwood agency that didn't even exist until five years ago--but has since helped turn Ikea into a household name in Southern California--walked off with seven of the West Coast's top ad awards. No other agency won as many.
BUSINESS
March 2, 1993 | BRUCE HOROVITZ
Any marketer who honestly believes that conspicuous consumption is out--and restraint is in--didn't make it to Beverly Hills over the weekend. There was ostentatiousness at its grandest. Three blocks of Rodeo Drive were closed so that Ferrari--the Italian maker of $100,000-plus sports cars--could display its 24-karat sheet metal to some of the wealthiest gawkers in L.A. Ferrari said it came to town to introduce its new $120,000 Spider convertible and, incidentally, to raise money for charity.
BUSINESS
August 19, 1992 | ANNE MICHAUD, TIMES STAFF WRITER
Reflecting the fact that low prices no longer distinguish one personal-computer maker from another, Orange County's largest computer company is turning for the first time to an outside advertising agency to help it shape its corporate image. AST Research Inc. in Irvine, which up to now has depended on its own marketing department for all of its advertising, has hired Team One Advertising, a subsidiary of ad giant Saatchi & Saatchi.
BUSINESS
March 20, 1992 | From Times Staff and Wire Reports
Team One Wins Gemstar Account: Team One Advertising, the El Segundo ad firm that specializes in creating ads targeted at upscale consumers, has won the $10-million ad business for Pasadena-based Gemstar Development Corp. Gemstar is the developer and marketer of VCR Plus, a hand-held VCR programming device. For Team One--whose biggest client is the Lexus division of Toyota--the win is one in a series of new accounts the agency has picked up in the past year.
BUSINESS
March 30, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
Lexus is sticking its money where its agency is. Team One Advertising, the same agency that has helped drive Lexus to impressive sales, sped off Thursday with the estimated $20-million to $30-million annual ad business for the newly formed national Lexus Dealer Assn. The El Segundo-based agency already handles the estimated $60-million-plus national ad business for Lexus. The new account is among the largest awarded on the West Coast in months.
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