August 7, 2013 |
WASHINGTON - California billionaire and clean energy philanthropist Thomas Steyer is spending $400,000 on television ads critical of Virginia Republican gubernatorial candidate Ken Cuccinelli, the latest effort by the former hedge-fund-manager-turned-environmental activist to inject climate change into statewide elections. Steyer's donation through his political action fund, NextGen Climate Action, helped widen distribution of a League of Conservation Voters ad against Cuccinelli from northern Virginia to Norfolk, Richmond and Charlottesville, starting Wednesday night.
July 31, 2013 |
Facebook's stock price has bounced back, and one reason for that could be a report that says the company plans to charge as much as $2.5 million for TV-style video ads that would be featured on users' News Feeds. The social network plans to start selling the 15-second-long video ads later this year, according to Bloomberg. Marketers will be able to target their ads to users depending on age and gender. Depending on the size of the target audience, the price for each video spot will range from $1 million to $2.5 million per day, according to unnamed sources in the report.
July 11, 2013 |
The woman in the TV commercial is identified as Julie, a mother of two. She's sitting on a bench in a nice yard containing a kids' play structure. A little boy swings in the background. "Two years ago," Julie says, "my son Caleb began having seizures. The medical care he received meant the world to me. Now I'm paying more attention. "I have some questions about Obamacare," she continues. "If we can't pick our own doctor, how do I know my family is going to get the care they need?
June 27, 2013 |
If you don't like Apple's latest TV ad, you aren't alone. This month the company launched a commercial dubbed "Designed by Apple in California" showing users with their Apple devices while an actor reads what is essentially a company manifesto . That ad premiered at the company's annual Worldwide Developers Conference. According to one consulting firm, it has been Apple's lowest rated ad in the last year. Ace Metrix Inc. gave the ad a score of 489 -- way below the industry average of 542, according to Bloomberg Businessweek . And uncommonly low considering that Apple ads have often scored over 700. Ace Metrix bases its scores on surveys its conducts of at least 500 TV viewers.
CALIFORNIA | LOCAL
May 7, 2013 |
Los Angeles mayoral candidate Wendy Greuel's campaign organization has suspended her TV advertising two weeks before the election, a move that reflects her continuing struggle to raise enough money to compete head-to-head on the airwaves with her rival, Eric Garcetti. Greuel's cancellation of ad time reserved for Tuesday and Wednesday does not entirely remove her presence from local TV stations. Working Californians to Elect Wendy Greuel, an independent committee controlled by leaders of a union for Department of Water and Power workers, is still running a spot showing former President Bill Clinton talking up her candidacy.
CALIFORNIA | LOCAL
May 1, 2013 |
The alliance between Los Angeles mayoral candidate Wendy Greuel and the Department of Water and Power workforce strengthened Wednesday as a committee run by leaders of the utility's main union launched TV advertising to buttress her candidacy just as she reduces her own spending on television ads. Working Californians to Elect Wendy Greuel, a committee controlled by the union's leadership, bought about $500,000 worth of TV airtime over the next...