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Television Ads

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BUSINESS
March 3, 1997 | Times Staff and Wire Reports
Television ads for Hiram Walker's ready-to-drink Kahlua cocktails will air on selected cable and broadcast stations this week, a trade publication reported. Brandweek said the spots will air nationally on USA Network and Comedy Central and on unspecified broadcast stations. Kahlua becomes the latest brand to test reaction to hard liquor ads, which have been denounced as potentially harmful to children by some government leaders, including President Clinton.
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NEWS
October 7, 2013 | By Mark Z. Barabak
In the political year 2014, the marquee show will be the battle for control of Congress, with Democrats and Republicans each waging tough fights to seize back control of the House and Senate, respectively. But for sheer pop-some-popcorn-and-sit-back-and-watch entertainment, few contests can measure up to the Republican primary fight in Wyoming, where insurgent Liz Cheney, daughter of the former vice president and longtime state congressman, is bidding to unseat three-term incumbent Sen. Michael B. Enzi.
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BUSINESS
January 23, 2008 | From Bloomberg News
Merck & Co. and Schering-Plough Corp. suspended television ads Tuesday for the cholesterol pills Vytorin and Zetia after a study questioned the benefit of the medicines. The Vytorin commercials were among the most widely aired drug ads, featuring people dressed as food items to show the pill lowers cholesterol from food as well as from genetics. The ads were voluntarily and temporarily halted, Schering-Plough spokesman Lee Davies said.
BUSINESS
August 30, 2013 | Jessica Guynn
SAN FRANCISCO - Even before Facebook begins displaying splashy video ads, it's preparing for a backlash from users like Amy Pittel. The 44-year-old writer and stay-at-home mother from Livermore, Calif., says she's weary of being bombarded by ads on Facebook and the rest of the Internet, most of which she ignores. "I shall continue to do as I always have when an unwanted video ad or commercial comes on: check my email or another Web page until the ad is finished," Pittel said.
NEWS
July 31, 1993 | RONALD BROWNSTEIN, TIMES STAFF WRITER
The Democratic National Committee will open a new front today in the air war over President Clinton's economic plan, targeting television ads at states where Democratic senators are wavering in their support of the package. Committee officials said the 30-second television ads will start running in Arizona, Wisconsin, Nebraska and Nevada--states where Democrats hold seven of the eight Senate seats. The ad is also running in Washington, D.C.
CALIFORNIA | LOCAL
October 14, 2000 | PATRICK McGREEVY, TIMES STAFF WRITER
Upping the ante in an already costly race, the California Republican Party has purchased broadcast television advertising time to help the struggling reelection campaign of Rep. James Rogan (R-Glendale) against state Sen. Adam Schiff, the Democratic challenger from Burbank. The state party has purchased about $1.3 million in ad time on four L.A.-area broadcast stations for issue-oriented messages designed to boost GOP contenders including Rogan and Rep. Steven T.
NEWS
December 4, 1999 | JANET WILSON, TIMES STAFF WRITER
Democratic presidential hopeful Bill Bradley on Friday purchased nearly $1 million worth of television ads for January in Iowa, when caucuses there will kick off the nominating process. Experienced political strategists said that it is unusual to buy such a large block of advertising so many weeks in advance, especially because air time is readily available in January after the holidays. Moreover, campaigns usually don't like to tip their hands and reveal strategy so soon.
NEWS
October 1, 1988 | KEITH LOVE, Times Political Writer
After becoming an issue in the presidential race, the American Civil Liberties Union has begun airing television commercials to try to correct what it believes is a misunderstanding of its work, some of which involves getting new trials for criminals. It is an issue of particular importance to the presidential campaigns in California, which are fighting over a group of conservative Democrats for whom the crime issue has been a high priority in recent state elections.
BUSINESS
March 12, 1998 | A Times Staff Writer
Volkswagen of America Inc. will unveil new print and television ads for the second-generation New Beetle during a news conference today in New York City. The advertising industry has been waiting to see how the campaign, designed by Boston-based Arnold Advertising, stacks up against now-legendary ads that New York agency Doyle Dane Bernbach (now DDB Needham Worldwide) created for the original Bug during the 1960s.
NEWS
September 8, 1994 | AMY WALLACE, TIMES STAFF WRITER
The governor's race hit the airwaves in earnest this week, with three new television ads from Democrat Kathleen Brown and two from Republican Gov. Pete Wilson. The recent crop of commercials shifts the debate from the summer's hot issue--crime--to the economy and education, and both campaigns are trying something unusual: spots targeted at a particular region.
NATIONAL
August 7, 2013 | By Neela Banerjee
WASHINGTON - California billionaire and clean energy philanthropist Thomas Steyer is spending $400,000 on television ads critical of Virginia Republican gubernatorial candidate Ken Cuccinelli, the latest effort by the former hedge-fund-manager-turned-environmental activist to inject climate change into statewide elections. Steyer's donation through his political action fund, NextGen Climate Action, helped widen distribution of a League of Conservation Voters ad against Cuccinelli from northern Virginia to Norfolk, Richmond and Charlottesville, starting Wednesday night.
BUSINESS
July 31, 2013 | By Salvador Rodriguez
Facebook's stock price has bounced back, and one reason for that could be a report that says the company plans to charge as much as $2.5 million for TV-style video ads that would be featured on users' News Feeds. The social network plans to start selling the 15-second-long video ads later this year, according to Bloomberg. Marketers will be able to target their ads to users depending on age and gender. Depending on the size of the target audience, the price for each video spot will range from $1 million to $2.5 million per day, according to unnamed sources in the report.
BUSINESS
July 11, 2013 | David Lazarus
The woman in the TV commercial is identified as Julie, a mother of two. She's sitting on a bench in a nice yard containing a kids' play structure. A little boy swings in the background. "Two years ago," Julie says, "my son Caleb began having seizures. The medical care he received meant the world to me. Now I'm paying more attention. "I have some questions about Obamacare," she continues. "If we can't pick our own doctor, how do I know my family is going to get the care they need?
BUSINESS
June 27, 2013 | By Salvador Rodriguez
If you don't like Apple's latest TV ad, you aren't alone. This month the company launched a commercial dubbed "Designed by Apple in California" showing users with their Apple devices while an actor reads what is essentially a company manifesto . That ad premiered at the company's annual Worldwide Developers Conference. According to one consulting firm, it has been Apple's lowest rated ad in the last year. Ace Metrix Inc. gave the ad a score of 489 -- way below the industry average of 542, according to Bloomberg Businessweek . And uncommonly low considering that Apple ads have often scored over 700. Ace Metrix bases its scores on surveys its conducts of at least 500 TV viewers.
CALIFORNIA | LOCAL
May 7, 2013 | By Michael Finnegan
Los Angeles mayoral candidate Wendy Greuel's campaign organization has suspended her TV advertising two weeks before the election, a move that reflects her continuing struggle to raise enough money to compete head-to-head on the airwaves with her rival, Eric Garcetti. Greuel's cancellation of ad time reserved for Tuesday and Wednesday does not entirely remove her presence from local TV stations. Working Californians to Elect Wendy Greuel, an independent committee controlled by leaders of a union for Department of Water and Power workers, is still running a spot showing former President Bill Clinton talking up her candidacy.
CALIFORNIA | LOCAL
May 1, 2013 | By Seema Mehta, Michael Finnegan and Maloy Moore, Los Angeles Times
The alliance between Los Angeles mayoral candidate Wendy Greuel and the Department of Water and Power workforce strengthened Wednesday as a committee run by leaders of the utility's main union launched TV advertising to buttress her candidacy just as she reduces her own spending on television ads. Working Californians to Elect Wendy Greuel, a committee controlled by the union's leadership, bought about $500,000 worth of TV airtime over the next...
NEWS
October 8, 1986 | FRANK CLIFFORD, Times Staff Writer
Less than a month before the election, the cash-poor campaign to defeat California Chief Justice Rose Elizabeth Bird and two other Supreme Court justices unveiled Tuesday its long-awaited media strategy--a $900,000 statewide blitz that campaign officials insist is affordable even though they have less than $500,000 on hand. The television and radio campaign, starting more than a month after Bird launched her own series of television ads, focuses on the court's record in death penalty cases.
NEWS
October 8, 1992 | TRACY WILKINSON, TIMES STAFF WRITER
Under heavy attack from the opposition, U.S. Senate candidate Barbara Boxer took to the airwaves Wednesday with new television ads that trumpet her achievements in Congress while attempting to portray her rival, Bruce Herschensohn, as an out-of-touch conservative. And in California's other Senate race, Democrat Dianne Feinstein launched her own ad campaign with a commercial that says California has lost 400,000 jobs since her Republican opponent, Sen.
CALIFORNIA | LOCAL
April 24, 2013 | By James Rainey
Eric Garcetti's first television ad of the runoff campaign for mayor of Los Angeles touts his record on revitalizing neighborhoods and promises more job training and basic services if he is elected. The 30-second ad by the city councilman comes less than four weeks before his May 21 election showdown with City Controller Wendy Greuel. The ad shows scenes of a rehabilitated Hollywood, farmers markets and Garcetti speaking to constituents. A narrator says the councilman has led improvements in Hollywood, Echo Park, Atwater Village and Silver Lake and made his district "No. 1 in job growth in L.A. while lowering violent crime.
OPINION
April 22, 2013 | By Greg Burk
When I heard that a national law to ban loud TV commercials had taken force in December, I was skeptical. Why did we need a Commercial Advertisement Loudness Mitigation Act (CALM), I wondered, when more urgent issues demanded action? There were nations to invade, marriages to prohibit, guns to enshrine. Loud commercials were just an itch - to scratch it would be like trying to pay the mortgage and replace a burned-out light bulb. If we can ignore global warming, we can ignore loud commercials.
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