November 22, 2013 |
A partnership announced Thursday between the data analyzers who found Americans who might be persuaded to vote for President Obama and the ad creators who successfully pushed them to the polls provides a glimpse of the future of political advertising. The partnership of GMMB, Obama's chief ad creator and buyer, and Civis Analytics, a firm formed by the head of the campaign's data analysis operation, puts in place two elements that the Obama campaign used to great effect to propel him to an easy reelection despite a still-sputtering economy in 2012.
CALIFORNIA | LOCAL
May 10, 2013 |
Los Angeles mayoral candidate Wendy Greuel, after spending heavily on a TV advertising blitz that coincided with the start of early voting, entered the final stretch of the runoff campaign with roughly one-tenth the war chest of rival Eric Garcetti, according to new campaign finance reports. Greuel, the city's controller, also lagged behind Garcetti in fundraising. She reported raising nearly $937,000 in the four weeks ending Saturday and loaning her campaign $100,000, pushing her just past the $1-million mark in documents her campaign filed with the City Ethics Commission late Thursday.
February 19, 2013 |
To the victors go the spoils, and in professional sports that includes promotional opportunities. Two NBA teams have more than one player featured in national television advertisements promoting something other than sports coverage or sneakers. One is the defending champion Miami Heat, with reigning MVP LeBron James and nine-time All-Star Dwyane Wade. The other is the Clippers, whose highflying Lob City act has made them among the most entertaining teams in the league, and who are winning at a franchise-record pace for a second consecutive season.
CALIFORNIA | LOCAL
October 16, 2012 |
SACRAMENTO - Under pressure from some of her own supporters, Proposition 38 proponent Molly Munger said Monday she would take down a television advertisement critical of a tax plan backed by Gov. Jerry Brown on the same ballot. "The ad that's been controversial is not going to be on the air, beginning tomorrow," Munger told a Sacramento television station Monday. The decision came after a week of sparring by the two campaigns. Munger complained that the ads for Brown's Proposition 30 were misleading, while the governor's allies said Munger was sabotaging both measures with a negative campaign.
August 2, 2012 |
CINCINNATI - President Obama long ago seized on Ohio as his top reelection target. He has bombarded it with a larger volume of TV advertising than any other state. And since launching his campaign - in Ohio, not coincidentally - he's given Ohioans more opportunities to hear from him in person than voters in any other battleground. On Wednesday, he returned to the state to frame the election as a choice between policies to benefit the wealthy and those that boost the middle class.
July 21, 2012 |
WASHINGTON - President Obama's sharp turn to the offensive against GOP challenger Mitt Romney last month came at a steep cost: nearly $58 million. That's how much the president's reelection campaign burned through in June as it pounded Romney's business record and personal finances; its relentless television campaign alone cost $38 million, according to campaign finance reports filed Friday with the Federal Election Commission. The expensive barrage came even as Romney and his affiliated party committees outraised Obama and his Democratic Party fundraising partners for the second month in the row, $106 million to $70 million.