May 21, 1991 |
A beautiful couple eye each other in an elegant dining room while "Un bel di" from "Madama Butterfly" is heard. The man leans on the table and all the formal place settings crash to the floor. Captured by classy visuals and Puccini's memorable music, the viewer is startled to discover that it's a television commercial for stain-resistant carpet.
March 10, 1993 |
Century 21 Real Estate Corp. edged aside its ad agency of record in favor of Laguna Hills-based Townsend & O'Leary to produce half the spots for a new television campaign. Irvine-based Century 21 spends about $20 million a year on advertising, but would not say how much of it is spent on the television ads that began airing last month. Townsend & O'Leary, which bills an estimated $15 million annually, created television commercials in Canada for Century 21.
January 16, 1990 |
They are singing it, dancing it, acting it, even chanting it: "Yellow and black are the sign of courage. Can you fight 24 hours? Businessman, businessman, Japanese businessman." Japan has gone wild over this catchy theme song to a television commercial for an energy-restoring health tonic called Regain. Whether seen as an ode to the Japanese businessman or as a satire of his excesses, the Regain commercial has achieved a popularity akin to Wendy's "Where's the Beef" in the United States.
September 24, 2009 |
What, you don't believe they can do it? You doubt that Jacksonville running back Maurice Jones-Drew can be buried up to his neck on a beach, then use his superhuman burst to explode out of a hole five feet deep? You wonder whether Denver quarterback Chris Simms can effortlessly throw passes into trash cans 45 yards away, then pull off the same trick as a can is zipping past on a golf cart? You scoff at the comic-book quickness of New York Giants tight end Kevin Boss, who bends backward Matrix-style to one-hand a pass screaming at his head from point-blank range?
May 24, 2005 |
As in a racy music video, a scantily clad Paris Hilton cavorts with a water hose as she washes a black Bentley, while singer Eleni Mandell's sultry version of Cole Porter's "I Love Paris" pulsates throughout. After a sensuous sudsing of the Bentley and herself, Hilton takes a bite out of a new Carl's Jr. hamburger. Hilton's image then fades to a tagline echoing the reality TV star's two-word mantra: "That's hot." Perhaps a little too hot.
October 1, 1991 |
The seminar has just begun, and Anthony J. Robbins is on a roll. "How many of you have ever had a business idea, or an idea for a gadget that you thought everyone in the world would use?" Robbins' voice is a rapid baritone, his tone that of a pumped-up cheerleader. His eyes scan the crowd. "How many of you, six months later, have walked into a store, and someone had stolen it? There was your gadget, right on the shelf!" Eyes flutter in confirmation. Heads nod. Shoulders slump.
July 25, 1996 |
PepsiCo Inc. thought it was a pretty good joke to pretend it was giving away a Harrier fighter jet as part of its Pepsi Stuff promotion. The company stopped laughing after John D.R. Leonard tried to take Pepsi up on it. The Lynnwood, Wash., man and the Purchase, N.Y.-based company are now locked in a different kind of Pepsi challenge, a dispute over a Pepsi Stuff TV commercial that "offered" a Harrier jet to Pepsi drinkers.
December 27, 1989 |
No matter where you went this past September, it seemed impossible to escape actor James Earl Jones' mellifluous baritone extolling the virtues of Atlantic Richfield Co.'s new lower-emission unleaded gasoline, called EC-1. In advertisements that saturated radio, television, print media and even bus panels, Arco spent $10 million in only five weeks to make sure that the message got across: It had produced the first commercially marketed gasoline formulated specifically to help reduce smog.
September 14, 1988 |
NBC said it was scrapping plans to show quarter-screen images of Olympic events during some commercials. "NBC will not combine Olympic coverage with commercials in split-screen format," a spokesman for the network said. NBC, concerned about the possibility of missing a crucial moment, approached some advertisers with the idea of showing, on "an occasional basis," continuing coverage of events in the lower right-hand corner of the screen while commercials aired.
April 5, 1994 |
A groundbreaking television commercial that depicts two gay men buying furniture is stirring passionate reactions from detractors and supporters--and causing the kind of commotion seldom seen on Madison Avenue. Last week, furniture retailer Ikea began airing an ad in several East Coast markets that shows two clearly identifiable gay men shopping for a dining room table at an Ikea store. It is the first time gays have been openly portrayed in a mainstream TV spot.