July 25, 1996 |
PepsiCo Inc. thought it was a pretty good joke to pretend it was giving away a Harrier fighter jet as part of its Pepsi Stuff promotion. The company stopped laughing after John D.R. Leonard tried to take Pepsi up on it. The Lynnwood, Wash., man and the Purchase, N.Y.-based company are now locked in a different kind of Pepsi challenge, a dispute over a Pepsi Stuff TV commercial that "offered" a Harrier jet to Pepsi drinkers.
December 27, 1989 |
No matter where you went this past September, it seemed impossible to escape actor James Earl Jones' mellifluous baritone extolling the virtues of Atlantic Richfield Co.'s new lower-emission unleaded gasoline, called EC-1. In advertisements that saturated radio, television, print media and even bus panels, Arco spent $10 million in only five weeks to make sure that the message got across: It had produced the first commercially marketed gasoline formulated specifically to help reduce smog.
September 14, 1988 |
NBC said it was scrapping plans to show quarter-screen images of Olympic events during some commercials. "NBC will not combine Olympic coverage with commercials in split-screen format," a spokesman for the network said. NBC, concerned about the possibility of missing a crucial moment, approached some advertisers with the idea of showing, on "an occasional basis," continuing coverage of events in the lower right-hand corner of the screen while commercials aired.
August 10, 2004 |
Although Sen. John F. Kerry has essentially stopped advertising, the Democratic National Committee and like-minded organizations kept the presidential candidate's mess- age on television in battleground states and spent more than twice as much as the Bush campaign during the first week of August. President Bush surged back to the airwaves after the Democratic National Convention, spending nearly $4.
July 19, 2000 |
Taco Bell Corp., struggling to reverse a dramatic decline in sales, replaced its top executive Tuesday and is muzzling its quirky talking Chihuahua advertising icon. The moves were announced by parent company Tricon Restaurants International, which also said sales at Taco Bell restaurants open at least a year tumbled 6% in the second quarter, the largest quarterly decline ever for the nation's largest Mexican-style fast-food chain.
June 21, 1988 |
About the only time people notice light bulbs is when they blow out. Yet a trio of TV commercials for a light bulb company--including one where two men are trying to defuse a time bomb when the lights go out--not only got noticed Monday evening, they also walked off with the top award in advertising.
June 12, 1989 |
Are consultants too expensive? Sometimes alarmingly so, says a private study now circulating as a warning among Democrats. The study, which analyzes spending in Lt. Gov. Leo T. McCarthy's 1988 unsuccessful Senate race, concludes that candidates can spend so much on consultants that they will not have enough money left over to wage an effective television advertising campaign. The 1988 California Senate race was won by Pete Wilson, who is now a candidate for the GOP nomination for governor.
March 10, 1988 |
General Motors Corp. spent 25% more on its television advertising last year than it did the year before, ranking it as the top advertiser among auto makers. GM spent $500 million on TV advertising in 1987, the largest chunk of the $2 billion that car makers spent on the medium, according to a survey reported Tuesday by the Television Bureau of Advertising. The 1987 figure was 19% more than in 1986.