May 21, 1991 |
A beautiful couple eye each other in an elegant dining room while "Un bel di" from "Madama Butterfly" is heard. The man leans on the table and all the formal place settings crash to the floor. Captured by classy visuals and Puccini's memorable music, the viewer is startled to discover that it's a television commercial for stain-resistant carpet.
March 10, 1993 |
Century 21 Real Estate Corp. edged aside its ad agency of record in favor of Laguna Hills-based Townsend & O'Leary to produce half the spots for a new television campaign. Irvine-based Century 21 spends about $20 million a year on advertising, but would not say how much of it is spent on the television ads that began airing last month. Townsend & O'Leary, which bills an estimated $15 million annually, created television commercials in Canada for Century 21.
January 16, 1990 |
They are singing it, dancing it, acting it, even chanting it: "Yellow and black are the sign of courage. Can you fight 24 hours? Businessman, businessman, Japanese businessman." Japan has gone wild over this catchy theme song to a television commercial for an energy-restoring health tonic called Regain. Whether seen as an ode to the Japanese businessman or as a satire of his excesses, the Regain commercial has achieved a popularity akin to Wendy's "Where's the Beef" in the United States.
September 24, 2009 |
What, you don't believe they can do it? You doubt that Jacksonville running back Maurice Jones-Drew can be buried up to his neck on a beach, then use his superhuman burst to explode out of a hole five feet deep? You wonder whether Denver quarterback Chris Simms can effortlessly throw passes into trash cans 45 yards away, then pull off the same trick as a can is zipping past on a golf cart? You scoff at the comic-book quickness of New York Giants tight end Kevin Boss, who bends backward Matrix-style to one-hand a pass screaming at his head from point-blank range?
August 28, 2004 |
The free ride for golf fans is over. When CBS and the USA network televise the Masters tournament from Augusta National in Georgia next April, there will be commercials. After two years of no commercials, the old format of only four minutes of commercials an hour will be reinstated. Most telecasts have at least twice that many minutes an hour.
May 24, 2005 |
As in a racy music video, a scantily clad Paris Hilton cavorts with a water hose as she washes a black Bentley, while singer Eleni Mandell's sultry version of Cole Porter's "I Love Paris" pulsates throughout. After a sensuous sudsing of the Bentley and herself, Hilton takes a bite out of a new Carl's Jr. hamburger. Hilton's image then fades to a tagline echoing the reality TV star's two-word mantra: "That's hot." Perhaps a little too hot.
October 1, 1991 |
The seminar has just begun, and Anthony J. Robbins is on a roll. "How many of you have ever had a business idea, or an idea for a gadget that you thought everyone in the world would use?" Robbins' voice is a rapid baritone, his tone that of a pumped-up cheerleader. His eyes scan the crowd. "How many of you, six months later, have walked into a store, and someone had stolen it? There was your gadget, right on the shelf!" Eyes flutter in confirmation. Heads nod. Shoulders slump.
July 22, 2003 |
Guy and girl enjoying themselves at a party. They're good looking, hot, in their 20s. Guy excuses himself and makes his way through the crowd. Oh, but wait. He's got a white cane; he must be blind. As he begins to wash his hands in the bathroom, he gently feels around the sink and faucet. Back with his date, he tells her, "You should see the bathroom."
July 25, 1996 |
PepsiCo Inc. thought it was a pretty good joke to pretend it was giving away a Harrier fighter jet as part of its Pepsi Stuff promotion. The company stopped laughing after John D.R. Leonard tried to take Pepsi up on it. The Lynnwood, Wash., man and the Purchase, N.Y.-based company are now locked in a different kind of Pepsi challenge, a dispute over a Pepsi Stuff TV commercial that "offered" a Harrier jet to Pepsi drinkers.
January 25, 2010 |
Want to buy a commercial to welcome Jay Leno back as host of NBC's "The Tonight Show"? It'll run you only about $35,000. If that sounds like a lot, a few years ago that ad time would have gone for $50,000. For all the hype about the futures of Leno and Conan O'Brien, the era when a comedian could be crowned the undisputed "king of late night" is, like the price of a 30-second spot in one of their shows, on the ebb -- and with it, the economics underpinning late-night TV. The world that O'Brien entered when he began his first late-night show 16 years ago is radically different from the one that will greet him when he returns to the air. Those changes are likely to shape everything from where O'Brien lands to how much he will be paid and the format of the show -- band or no band?