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Television Advertising

CALIFORNIA | LOCAL
April 4, 1991 | PATT MORRISON, TIMES STAFF WRITER
This is about the guys other guys love to hate. The men of the C&R Clothiers ads. Admit it--your lips are curling into sneers already, aren't they, guys? You figure them for a bunch of lightweight pretty boys, right? Even some newspaper editors love to hate them, which is why you are reading this right now.
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NEWS
October 20, 1992
TV advertising is just beginning to catch on in Russia. And no wonder. Ads exist to create a demand. There's always been a demand in Russia; it's the supply that's been lacking. Now that imported brand-name goods are making their way into kiosks and newly privatized stores and Russian firms are spreading their wings, advertising is again an option. But most struggling entrepreneurs find the cost of television advertising prohibitive.
NEWS
May 31, 1990 | SARA FRITZ, TIMES STAFF WRITER
In the realm of political advertising, the phrase "free TV" has become the rallying cry for a growing number of members of Congress who want to limit the enormous cost of political campaigns. Indeed, since Senate Democrats and Republicans recently began negotiations on a bipartisan bill to reform the nation's political campaign system, the issue of television advertising has proven to be the only aspect of the debate on which members of both parties can agree.
NEWS
September 14, 1989 | DOUGLAS P. SHUIT, Times Staff Writer
With tobacco lobbyists backing off, legislative negotiators quietly sealed an agreement Wednesday on a $1.5-billion bill to spend Proposition 99 tobacco tax revenues for a variety of health and other programs, including an anti-smoking advertising campaign bitterly opposed by cigarette companies. Senate Republican Leader Ken Maddy of Fresno had indicated on Tuesday that he would press for an amendment sought by tobacco companies to pull $28.
NEWS
March 31, 1992 | BILL STALL and TRACY WILKINSON, TIMES STAFF WRITERS
Rep. Mel Levine uncloaks his "stealth" candidacy for the U.S. Senate today with the beginning of a multimillion-dollar television ad campaign designed to boost him from a black hole in the opinion polls to victory in the primary election in just 63 days.
NEWS
July 25, 1990 | VIRGINIA ELLIS, TIMES STAFF WRITER
Hoping to capitalize on voter skepticism about campaign promises, alcoholic beverage interests began Tuesday spending $1 million on television advertising that attempts to link a beer, wine and liquor tax hike proposal with pledges made in the successful 1984 effort to pass a state lottery. In one advertisement, a teacher looks into the camera and says, "Remember those promises about all that lottery money for schools? I wonder where it all went.
BUSINESS
April 6, 2007 | Meg James, Times Staff Writer
A group of national cable television networks on Thursday abruptly pulled out of an experimental program that sought to use EBay Inc.'s auction expertise and technology to buy and sell TV time. Several big ad agencies and major advertisers including Home Depot Inc., Toyota Motor Corp. and Intel Corp. hired EBay last summer to create an "online media marketplace" for television ads. The companies had hoped to introduce an efficient, and perhaps lower-cost, tool for selling commercial time.
NEWS
March 18, 1991 | SARA FRITZ and DWIGHT MORRIS, TIMES STAFF WRITERS
For years, television advertising has been blamed for driving up the cost of political campaigns--particularly for members of the Senate, who believe they must spend millions of dollars to be reelected. Now there is strong evidence that television is not the culprit.
BUSINESS
June 28, 1996 | From Bloomberg Business News
PepsiCo Inc. canceled several weeks of television advertising for its "Pepsi Stuff" campaign because awareness of the promotion spread more quickly than expected, Pepsi spokesman Brad Shaw said. Through the promotion, which started in March, consumers can collect points when they buy Pepsi drinks and turn them in for clothing and accessories bearing the Pepsi name. Purchase, N.Y.-based Pepsi still has plenty of "stuff" to go around in its largest-ever promotion, Shaw said.
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