March 31, 1992 |
Rep. Mel Levine uncloaks his "stealth" candidacy for the U.S. Senate today with the beginning of a multimillion-dollar television ad campaign designed to boost him from a black hole in the opinion polls to victory in the primary election in just 63 days.
July 25, 1990 |
Hoping to capitalize on voter skepticism about campaign promises, alcoholic beverage interests began Tuesday spending $1 million on television advertising that attempts to link a beer, wine and liquor tax hike proposal with pledges made in the successful 1984 effort to pass a state lottery. In one advertisement, a teacher looks into the camera and says, "Remember those promises about all that lottery money for schools? I wonder where it all went.
April 6, 2007 |
A group of national cable television networks on Thursday abruptly pulled out of an experimental program that sought to use EBay Inc.'s auction expertise and technology to buy and sell TV time. Several big ad agencies and major advertisers including Home Depot Inc., Toyota Motor Corp. and Intel Corp. hired EBay last summer to create an "online media marketplace" for television ads. The companies had hoped to introduce an efficient, and perhaps lower-cost, tool for selling commercial time.
March 3, 1999 |
Less than a year ago, Billy Blanks was a $70-an-hour personal trainer with a growing celebrity clientele--not exactly a rare job description in Los Angeles. Today, thanks to the power of video and an oft-aired TV infomercial, Blanks is on the verge of becoming the most popular fitness guru since Jane Fonda.
November 6, 1991 |
The following letter arrived recently, signed by Barbara Young and seven other "Ladies of the Office." The tone was anger. As other office ladies were watching a "soap" during lunch, several commercials ran for yeast infections and feminine products (including one that asked if we ruin our panties every month when we get our period), and I thought to myself about commercials I have seen very recently regarding birth control protection for women, particularly sponge or foam products.
October 27, 1988 |
Long on efforts to shock but short on ads, Geraldo Rivera's NBC special on Satanism went to ratings heaven, national audience estimates from A.C. Nielsen Co. showed Wednesday. "Devil Worship: Exposing Satan's Underground" won its two-hour time period Tuesday night with a 21.9 rating and a 33 share of audience--meaning it was seen in about 19.8 million homes, one-third of the number that were watching TV between 8 and 10 p.m.
March 18, 1991 |
For years, television advertising has been blamed for driving up the cost of political campaigns--particularly for members of the Senate, who believe they must spend millions of dollars to be reelected. Now there is strong evidence that television is not the culprit.
June 28, 1996 |
PepsiCo Inc. canceled several weeks of television advertising for its "Pepsi Stuff" campaign because awareness of the promotion spread more quickly than expected, Pepsi spokesman Brad Shaw said. Through the promotion, which started in March, consumers can collect points when they buy Pepsi drinks and turn them in for clothing and accessories bearing the Pepsi name. Purchase, N.Y.-based Pepsi still has plenty of "stuff" to go around in its largest-ever promotion, Shaw said.
January 18, 2012 |
President Obama's reelection campaign is launching a major television advertising campaign this week, according to a person familiar with the details, effectively kicking off the general election even before Republicans have settled on a nominee. The spots will begin airing on national cable channels and broadcast television in six key states on Thursday and Friday. It is unusual for an incumbent to begin airing commercials so early in the process. In 2004, President George W. Bush's campaign started running television ads in March.