March 10, 1988 |
General Motors Corp. spent 25% more on its television advertising last year than it did the year before, ranking it as the top advertiser among auto makers. GM spent $500 million on TV advertising in 1987, the largest chunk of the $2 billion that car makers spent on the medium, according to a survey reported Tuesday by the Television Bureau of Advertising. The 1987 figure was 19% more than in 1986.
July 21, 2008 |
On the fourth floor of an office building in this green Connecticut town, Sarah Martin goes to work every day as a television watcher. She doesn't mind watching "Ellen" and "Lost." She hates the days she has to sit through "American Chopper." Unfortunately, she can't fast-forward.
September 11, 1991 |
Remember that peculiar TV commercial a few years ago, where a soap-opera actor announced, "I'm not a doctor, but I play one on TV"--and then proceeded to trade on his TV persona to sell some over-the-counter remedy? Such Hippocratic high jinks could go by the boards at ABC if the network goes ahead with proposed revisions of its guidelines for advertisers about the content of TV commercials.
January 20, 2000 |
The International Olympic Committee on Wednesday unveiled television and radio commercials designed to polish the image of an organization that has been shaken by a bribery scandal over the past year. The ads featuring such famous athletes as Jesse Owens are narrated by actor Robin Williams and will be run at no cost in 200 countries by IOC broadcast partners.
August 15, 1988 |
Jerry Lewis wanted a McDonald's burger. That might sound like no big McDeal. But the grills at the McDonald's were cold as a milkshake. After all, this Los Angeles-area McDonald's had been shut so that an ad agency could shoot a commercial linking the place with Lewis' Muscular Dystrophy telethon. But Lewis, the star of the commercial, walked in with a hankering for something hot off the grill. The grills, however, were turned off.
CALIFORNIA | LOCAL
April 4, 1991 |
This is about the guys other guys love to hate. The men of the C&R Clothiers ads. Admit it--your lips are curling into sneers already, aren't they, guys? You figure them for a bunch of lightweight pretty boys, right? Even some newspaper editors love to hate them, which is why you are reading this right now.
November 19, 1998 |
As television's Bionic Woman in the 1970s, actress Lindsay Wagner fought spies and extraterrestrial beings. And for the last 11 years, the ex-superwoman has been moving the metal for Ford Motor Co. dealers in Southern California. The long-running ad campaign featuring Wagner has survived recessions, threats from imports, and--oh, yes--dramatic changes in Wagner's hair color.
January 26, 2004 |
The ubiquitous sports-themed advertisements for Viagra and Levitra and the romantic ads for the new Cialis are designed to de-stigmatize impotence for the estimated 30 million U.S. sufferers. But the campaigns, ostensibly targeting aging men with a medical problem, are tapping into healthy men's insecurities about their ability to sexually satisfy. More men in their 20s to 40s are seeking the prescription pills as a kind of insurance that anxiety won't overpower desire.
August 26, 1993 |
Wanted: Superhumanly patient person willing to sit for eight to 12 hours at a stretch, stay awake, look interested, laugh and applaud on cue. Business attire required. Snoozers will be fired. Enthusiasm essential. Delicious breakfast and lunch provided; restroom breaks allowed. Five dollars an hour, time and a half over 8 hours, double time over 10 hours.
November 6, 2000 |
With the clock ticking down on the presidential race, the traditional onslaught of mudslinging is virtually over. We know you're so disappointed. The most venomous exchange occurred over the weekend, according to unreliable sources, when Al Gore accused George W. Bush of having ring around the collar, the heartbreak of psoriasis and a "waxy buildup." The Texas governor fired back with a TV spot in which he declared, "I'm rubber, and you're glue. Whatever you say bounces off me and sticks to you."