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Television Ratings

BUSINESS
March 6, 1998
Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors. Prime Time Ratings for adults 18-49 NBC Last week: 6.8 Season to date: 6.8 * Fox Last week: 5.8 Season to date: 5.1 * ABC Last week: 4.9 Season to date: 5.1 * CBS Last week: 4.
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