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The Curious Case Of Benjamin Button Movie

BUSINESS
January 23, 2009 | By Claudia Eller
Paramount Pictures Chairman Brad Grey is elated that his pet movie "The Curious Case of Benjamin Button" topped the Academy Award nominations Thursday with 13 nods, including best picture. But such elation could be tempered by a sobering reality. Although Oscar honors can lead to an increase in ticket sales as moviegoers flock to theaters to see what all the hoopla is about, the boost may not be enough to help make "Button" a financial home run for Paramount.

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