The Tornante Co

Former Walt Disney Co. Chief Executive Michael Eisner knows a thing or two about captivating children with cartoon characters. Now he is hoping to hook kids on college sports -- even before they walk or talk. Eisner's new entertainment business, Tornante Co., plans to announce today the purchase of Team Baby Entertainment, a start-up company that makes college-sports booster videos aimed at children ages 6 months to 5 years.