January 23, 2009 |
In an effort to get theater owners to upgrade their technology, Paramount Pictures will pay exhibitors to show its movies in 3-D. The new offer begins with the March 27 release of "Monsters vs. Aliens," said Mark Christiansen, Paramount's executive vice president for operations. The studio is offering a similar incentive for films shown in a digital format, he said. Under Paramount's offer, the studio will help defray the cost of converting at least one digital screen to 3-D. Separately, the studio is offering similar fees to chains that convert at least half their screens to digital.
December 10, 2008 |
The NBA is going to announce today that it will present its All-Star Saturday night program of the slam dunk contest, three-point shooting contest and skill challenge in a three-dimensional format at 80 movie theaters around the country Feb. 14. "This is about embracing new technology and being innovative," said David Levy, president of Turner Broadcasting Sales Inc. and Turner Sports. Levy said he is not concerned that the theater showing would negatively affect television ratings on TNT.
September 17, 2008 |
THINK IT would be a great idea to watch "Juno" or "The Kite Runner" or "There Will Be Blood" with 3-D glasses on your head? Do you want to see "Burn After Reading" in 3-D? What about "The Wrestler"? How would the recent hit of the Toronto Film Festival look with Mickey Rourke tossing big lugs out of the ring and into the audience? If Jeffrey Katzenberg, the leading evangelist for 3-D, has his way, soon we'll all be watching every movie, from "Avatar" to "Atonement," in 3-D. In a much-ballyhooed address that he gave Sunday night to 1,000 delegates at the International Broadcasting Convention in Amsterdam, the DreamWorks Animation chief said: "I think in a reasonable period of time, all movies are going to be made in 3-D. When the audience experiences this . . . and the filmmakers understand how much greater an experience they can offer their audience and they can have as a filmmaking tool, I think 2-D films are going to be a thing of the past."
July 17, 2008 |
As 3-D consultant and visual effects editor for the T. rex chase in "Journey to the Center of the Earth," Ed Marsh helped the filmmakers deal with a worry that most never consider: the physical health of the audience.
May 21, 2008 |
Regal Entertainment Group, the world's largest cinema operator, reached an agreement to equip 1,500 screens to show three-dimensional films. The accord with RealD 3D will allow Regal to show 3D movies in most U.S. markets, the Knoxville, Tenn.-based company said. Regal will install the technology once Digital Cinema Implementation Partners, a group of theater exhibitors, completes plans for an industry conversion to digital projectors.
July 9, 2007 |
J.Walt Adamczyk stands in front of audiences like a symphony conductor, but this graphic and animation designer wields a pen, not a baton. Adamczyk creates paintings and sculptures on a computer pad, projecting 3-D images in a "Spontaneous Fantasia" of alien landscapes, strange oceanic ballets, surreal gardens, psychedelic swirls.