Advertisement
 
YOU ARE HERE: LAT HomeCollectionsTom Bodett
IN THE NEWS

Tom Bodett

FEATURED ARTICLES
BUSINESS
June 18, 1988 | BRUCE HOROVITZ, Times Staff Writer
Tom Bodett can't figure it out. Just a few years ago he was eking out a living as a construction worker and writer, but Friday afternoon the radio campaign that features his folksy voice won the biggest prize in radio advertising. The radio ad campaign for the Motel 6 chain, best-known for the phrase, "We'll leave the light on for you," was awarded the top national radio campaign on the first day of the 29th Clio Awards ceremony in New York.
ARTICLES BY DATE
Advertisement
BUSINESS
May 3, 1988 | BRUCE HOROVITZ
Tom Bodett wasn't trying to be all that clever. He was just filling a few extra seconds of radio time. It was about a year ago, and he was recording a series of radio commercials for the budget lodging chain, Motel 6. When he finished his folksy monologue, there was still a smidgen of time left on the tape. So he smoothly chipped in, "We'll leave the light on for you." That phrase, of course, has since become Motel 6's commercial slogan.
BUSINESS
June 10, 1989 | BRUCE HOROVITZ
Dick Orkin must be laughing all the way home from the Clio Awards. After all, Dick Orkin's Radio Ranch, the Los Angeles production company whose radio ads are woven with wall-to-wall jokes, walked off Friday with six Clio Awards, all for different clients. The awards, among the most coveted prizes in advertising, are judged by industry professionals. One of Orkin's awards was for that familiar V-8 juice radio ad in which a future father-in-law hooks up his future son-in-law to a lie detector to see if the young man drinks V-8 juice.
BOOKS
October 25, 1987 | Suzanne Nightingale
SMALL COMFORTS by Tom Bodett (Addison-Wesley: $12.95; 166 pp.). Tom Bodett, probably best known as the bassett-voiced announcer for Motel 6, is on his way to being a celebrity before most people realize how he got there. "Small Comforts," Bodett's latest collection of comments and comic pieces, should help answer that question. What Bodett does is live life in the slow lane in Homer, Alaska, and then write about it.
BUSINESS
June 10, 1989 | BRUCE HOROVITZ
Dick Orkin must be laughing all the way home from the Clio Awards. After all, Dick Orkin's Radio Ranch, the Los Angeles production company whose radio ads are woven with wall-to-wall jokes, walked off Friday with six Clio Awards, all for different clients. The awards, among the most coveted prizes in advertising, are judged by industry professionals. One of Orkin's awards was for that familiar V-8 juice radio ad in which a future father-in-law hooks up his future son-in-law to a lie detector to see if the young man drinks V-8 juice.
BUSINESS
June 18, 1988 | BRUCE HOROVITZ, Times Staff Writer
Tom Bodett can't figure it out. Just a few years ago he was eking out a living as a construction worker and writer, but Friday afternoon the radio campaign that features his folksy voice won the biggest prize in radio advertising. The radio ad campaign for the Motel 6 chain, best-known for the phrase, "We'll leave the light on for you," was awarded the top national radio campaign on the first day of the 29th Clio Awards ceremony in New York.
BUSINESS
May 3, 1988 | BRUCE HOROVITZ
Tom Bodett wasn't trying to be all that clever. He was just filling a few extra seconds of radio time. It was about a year ago, and he was recording a series of radio commercials for the budget lodging chain, Motel 6. When he finished his folksy monologue, there was still a smidgen of time left on the tape. So he smoothly chipped in, "We'll leave the light on for you." That phrase, of course, has since become Motel 6's commercial slogan.
BOOKS
October 25, 1987 | Suzanne Nightingale
SMALL COMFORTS by Tom Bodett (Addison-Wesley: $12.95; 166 pp.). Tom Bodett, probably best known as the bassett-voiced announcer for Motel 6, is on his way to being a celebrity before most people realize how he got there. "Small Comforts," Bodett's latest collection of comments and comic pieces, should help answer that question. What Bodett does is live life in the slow lane in Homer, Alaska, and then write about it.
TRAVEL
October 20, 1991
Exploring a world of "Excellent Adventures" is the theme of today's issue of Traveling in Style magazine, which takes readers to an eco-tourist's paradise in the farthest reaches of Australia's Northern Territory, on a barge trip with the kids down France's Canal du Midi and up Oregon's Mt. Hood to a WPA-era lodge. Also featured is a humorous journey to sunny Cabo San Lucas by Alaska writer Tom Bodett, well-known to radio audiences for his folksy Motel 6 commercials. Plus much more.
ENTERTAINMENT
February 3, 2014 | By Ryan Faughnder
Most people don't think of radio commercials the day after the Super Bowl, but New York-based radio programmer WestwoodOne is trying to change that.  The company that boasted Super Bowl XLVIII coverage that aired on 700 stations asked listeners to vote for the most creative ads. Based on 1,500 responses, the hospitality chain Motel 6 won with a spot featuring its longtime pitchman Tom Bodett.  In the commercial, a typically deadpan Bodett reads...
Los Angeles Times Articles
|