June 18, 1988 |
Tom Bodett can't figure it out. Just a few years ago he was eking out a living as a construction worker and writer, but Friday afternoon the radio campaign that features his folksy voice won the biggest prize in radio advertising. The radio ad campaign for the Motel 6 chain, best-known for the phrase, "We'll leave the light on for you," was awarded the top national radio campaign on the first day of the 29th Clio Awards ceremony in New York.
May 3, 1988 |
Tom Bodett wasn't trying to be all that clever. He was just filling a few extra seconds of radio time. It was about a year ago, and he was recording a series of radio commercials for the budget lodging chain, Motel 6. When he finished his folksy monologue, there was still a smidgen of time left on the tape. So he smoothly chipped in, "We'll leave the light on for you." That phrase, of course, has since become Motel 6's commercial slogan.
October 25, 1987 |
SMALL COMFORTS by Tom Bodett (Addison-Wesley: $12.95; 166 pp.). Tom Bodett, probably best known as the bassett-voiced announcer for Motel 6, is on his way to being a celebrity before most people realize how he got there. "Small Comforts," Bodett's latest collection of comments and comic pieces, should help answer that question. What Bodett does is live life in the slow lane in Homer, Alaska, and then write about it.