April 9, 1999 |
The nation's seemingly supercharged economy has been good to car makers and very good to their luxury-vehicle units. And it was especially good to Lexus, Toyota's high-end marque, in the first quarter of 1999. Coming off a year in which it posted a 60% U.S. sales increase, Torrance-based Lexus ended the first quarter with a 42.5% hike in sales. The gain was driven by the division's two hot-selling sport-utility models.
September 19, 1991 |
Toyota's U.S. television advertising for 1992 will include shots of workers inside the company's Georgetown, Ky., assembly plant to show the largest Japanese auto maker is a good U.S. citizen. The Toyota ad introduced Wednesday would be the first national television ad by a Japanese auto maker showing its U.S. workers. The spot is part of a campaign that also includes ads for Toyota's new cars and trucks, with a spotlight on an all-new Camry, the company's most popular car.
April 21, 1988 |
Charging that Toyota USA has failed to notify car owners of an alleged "brake pulsation" defect on its 1983-1986 Camry models, a Los Angeles public interest law firm announced Wednesday that it is suing the auto giant in a nationwide class-action lawsuit.
May 20, 1997 |
A Texas administrative law judge has denied Republic Industries' request to move ahead with its proposed purchase of a Houston Toyota dealership without a formal hearing on Toyota Motor Sales U.S.A.'s opposition to the deal. Torrance-based Toyota said the ruling, handed down late Friday, is a victory for its side. At Fort Lauderdale, Fla.-based Republic, executives said they were disappointed but not worried. No date has been set for the hearing.
August 26, 1997 |
Republic Industries Inc. and Toyota on Monday reached a tentative resolution in a dispute over a buying spree of car dealerships by billionaire H. Wayne Huizenga's company. Republic and Toyota issued a joint statement after a meeting in Dallas, saying they reached a deal that will help the companies avoid a court battle.
August 27, 1998 |
Advertiser: Toyota Motor Sales Agency: Saatchi & Saatchi, Los Angeles Challenge: Build Toyota's reputation for performance while raising the profile of Indy car racing, which it sponsors. The Ads: Using footage shot during actual races, three TV commercials turn monotonous motion into poetry. In one spot, driver Max Papis is shown in his pit, preparing to race as an announcer whispers: "Reach within. Shun the chaos that surrounds you. . . . Ignore the speculation and the rhetoric. . . .
July 29, 1994 |
Proving that you don't need a car to take an unforgettable ride, the Toyota USA Foundation is funding a program to enable all fifth-graders in the Santa Ana Unified School District to cruise the heavens visually. The charitable arm of Torrance-based Toyota Motor Sales USA is paying to send each fifth-grader--8,800 of them next year and in the 1995-96 school term--through Starlab, Orange County's only portable planetarium.