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ENTERTAINMENT
January 9, 2013 | By Carolyn Kellogg
After a successful pilot program, McDonald's has pledged to distribute 15 million books in England over the next two years. In its Happy Meals. Instead of toys. As a book blog, of course, we're all for this kind of thing. Give books away! Equate them with toys! Maybe even convince kids that books are toys! But will the kids buy it? Their parents might. The Guardian reports , "Alistair Macrow, McDonald's vice president, said that feedback about its book giveaway pilot had been 'overwhelmingly positive,' and that 9 out of 10 parents wanted to see more book promotions from the fast-food chain.
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BUSINESS
April 6, 2008 | From Times Wire Services
About 122,000 Rock N Ride plush rocker toys, manufactured in China by Tek Nek Toys International, were recalled because the rocking base can be unstable, according to the Texas-based company and the Consumer Product Safety Commission. For more information, call (888) 686-2728.
CALIFORNIA | LOCAL
February 15, 1990
The battle against war toys on Wednesday moved to an auto wrecking company on East 92nd Street in Los Angeles, where thousands of play guns were crushed. The demolition, sponsored by the Los Angeles Alliance for Survival, was billed as a "teach love, not war" effort aimed at preaching that "war is not a game."
ENTERTAINMENT
November 22, 2013 | By Christie D'Zurilla
Ellen DeGeneres and a few good men (and kids) braved whipping winds, frequently departing aircraft and the threat of rain Friday at Van Nuys Airport to symbolically load up a plane and kick off a Toys for Tots campaign partnered with Duracell, aiming to see as many as to 1 million batteries donated to needy kids this holiday season. "With Christmas, as you get older, it's about the joy you get from giving and seeing the reaction of the other person," she said Friday amid the volunteer corps of Marines and children.
BUSINESS
November 27, 1992
When Family Fun magazine decided to list the best new toys of the year, it empaneled a group of experts: 375 children ages 2 to 10. In a study conducted by a market research company, children in seven day care centers across the country were given three weeks to play with more than 200 toys. At the end of the period, the children were interviewed and made their selections.
NEWS
December 9, 1991 | Eric Bailey
BOOMER TOYS: There's talk of a recession-induced "back to basics" trend in toy purchases. The most obvious example: the rebirth of the Erector set, which can even produce a 7-foot Eiffel Tower. . . . The girder-and-bolts toy disappeared more than a decade ago when the American manufacturer went belly up and imitators failed to keep the Nintendo generation's interest. . . .
OPINION
December 24, 2003
As I listen to all this talk about Wal-Mart and toys made in China, I did a little shopping on my own. I went to so-called high-end stores in my area and, as I went from label to label, it was like taking a world tour. We all look for bargains, and I am very happy to say that Wal-Mart and Target save me money. My car is truly an international car, but it was assembled in the U.S. So if you want to look for products made in America, feel free to do so, and pay what you want. But, please, leave my stores alone.
NEWS
December 24, 1992 | CONNIE KOENENN
It's not only children's toys that come in pieces. Adults, too, get toys that must be assembled, like treadmills and Stairmasters. "Bikes come partly assembled, but usually you have to put the gears and brakes together," says Reggie Dameron, manager of Sportmart on Sepulveda. Fitness equipment comes with detailed instructions, he says, but that doesn't mean it is a breeze to put together. "To those of us who are mechanically inclined, they can be easy to assemble.
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