Trademarks

Cherokee Inc. announced plans Monday to buy the worldwide rights to Sideout Sports Inc.'s trademarks and licensing agreements. The acquisition price was not disclosed. "I think we've demonstrated a great success in building Cherokee and want to apply the same techniques and global contacts to further develop Sideout," said Cherokee CEO Robert Margolis. Cherokee, a 27-year-old company known for footwear and sportswear, reorganized in 1995 and terminated its manufacturing operations, dedicating itself solely to licensing its brand name.

The University of Oregon is a college football powerhouse, but the university is flexing a different muscle to push a northwest Iowa high school to change its logo: it's trademark protection muscle. Okoboji Supt. Gary Janssen said the Okoboji Pioneers will phase out their “O” logo after complaints from the university, according to the Associated Press. Oregon's director of marketing and brand management Matt Dyste said the university is just protecting its trademarked green and yellow logo designed by Nike, which operates its headquarters out of nearby Beaverton, Ore. Due to the university's relationship with Nike, Oregon features some of the flashiest uniforms in college football.

In the nation's largest-ever trademark infringement award, a Los Angeles jury Tuesday ordered pharmaceutical giant Pfizer Inc. to pay a British company $143 million for stealing the Trovan name to market its controversial antibiotic. Legal experts called the verdict "staggering," saying it raises the stakes for companies that deliberately infringe other companies' trademarks. Jurors said Pfizer, the second-largest U.S.

AVONDALE, Ariz. - When the race was over, Carl Edwards parked his No. 99 Ford at the finish line and climbed onto the car's window frame. Cheers from the grandstands swelled at Phoenix International Raceway, because the fans knew what was coming next. The question was: Did Edwards still know how to do it? After all, it had been 70 races since Edwards had won a Sprint Cup Series race and performed his trademark victory back flip from the car. "I was a little nervous," Edwards, 33, later admitted.

A short time ago, Tim Tebow got down on one knee and prayed. That inconspicuous move led to a craze, whose name has now been trademarked. Yes, it's true, Tebow has trademarked the prayer pose, dubbed "Tebowing" by observers. He apparently doesn't want to make money off of it, but rather wants to make sure that its integrity is protected. "I know it was something that was cool for me in the past, but it's not something I do as 'Tebowing,' " Tebow said. "It's something I do that's prayer for me and then it got hyped up as Tebowing.

Walt Disney Co. has won an appeals court ruling that protects the Burbank entertainment giant's trademarks to the valuable Winnie the Pooh characters. The U.S. Court of Appeals for the Federal Circuit in Washington upheld a decision by the U.S. Patent and Trademark Office that blocked Stephen Slesinger Inc.'s challenges to Disney's control of the trademark for the Hundred Acre Wood clan. The ruling appears to end a 21-year legal odyssey against Disney by Stephen Slesinger's family.

It was fashion versus fashion as luxury retailer Gucci America Inc. faced off in court against Los Angeles clothier Guess Inc. over a multimillion-dollar trademark lawsuit. In the opening day of trial in Manhattan, Gucci accused Guess of copying its designs in a "complicated scheme" to knock off the Italian fashion company's most iconic trademarks, according to Bloomberg. The saga began three years ago when Gucci, a unit of the French luxury conglomerate PPR, filed suit against Guess alleging the California company tried to "Gucci-ize" its products by crafting logos that closely imitated Gucci trademarks.

--London has overtaken Dubai as the world's prime shopping destination, according to a new report. The British capital attracts the most retail brands among all the great shopping cities around the globe, according to commercial real estate firm CBRE. Last year, London and Dubai tied for first place and beat out shopping hot spots such as New York, Hong Kong and Paris. CBRE said London draws about 56% of all international brands, with Dubai close behind at 54%. In third place is New York, followed by Moscow, Paris and Hong Kong.

There's something about MGM-Pathe that stirs the blood. Ever since the two film companies became one last November it has made almost daily appearances in financial reports from Milan to Culver City to Rarotonga over ownership and financial squabbles. Now with one movie it has tripped over the toes of two large American corporations. In what must seem a brilliant marketing move to some at the studio, it titled one of its upcoming summer releases "Harley Davidson and the Marlboro Man."

This column is being simul-published during the Laker-Blazer playoff series in the Oregonian newspaper, which has me pretty upset. While I am grateful for this very decent exposure to the Oregonian--which is a publication far superior, by the way, to the nearby Nevadan or Idahoan--I am shocked and dismayed at the disrespect being accorded my copyrighted title.

Apple's retail store design has been granted a trademark from the U.S. government, giving the company some protection from copycat retailers. The Cupertino, Calif., company's "clear glass storefront" design, complete with "large, rectangular horizontal panels over the top of the glass front," received trademark status last week from the U.S Patent and Trademark office.  The trademark covers the store's interior furniture and fixtures as...

- There were a few pages still to be turned Monday in the book titled, "Here Comes Tiger Woods Again. " After an intense and gutty Sunday at the Farmers Insurance Open, that book now seems publishable. Hot off the presses and coming soon. The final chapter, of course, cannot be completed until Woods wins another major title. His next would be his 15th and would put him back in shape to get to Jack Nicklaus' record 18. He won three titles on the PGA Tour last year, which most golf fans took as an obvious lead-in to 2013 as the year of a return to normalcy in pro golf.

Anheuser-Busch InBev can trademark the name “Bud” for its beers in Europe over the objections of Czech company Budejovicky Budvar, which makes brews that it calls Budweiser Budvar and Bud Premier Select. The General Court of the European Union in Luxembourg said in a statement Tuesday that it “dismisses the actions brought by Budejovicky Budvar against the registration of the Community trade mark 'BUD' for beer applied for by Anheuser-Busch.” Budejovicky Budvar says that it holds 380 trademarks registered in 101 countries, the best known of which include Budweiser, Budvar, Budweiser Budvar and Bud. The company says its use of the names is “closely linked” to the place where it says its beers originated - the town of Ceske Budejovice, formerly known as Budiwoyz or Budweis.

BEIRUT - After weeks of fighting, Syrian rebels said Friday that they had seized a strategic air base in northwestern Idlib province, depriving the government of its ability to carry out helicopter airstrikes in the area. The Taftanaz air base has been used by the government to stage helicopter attacks on rebels in the province, adjacent to the Turkish border. The campaign to seize it had been spearheaded by hard-line Islamic fighting groups, such as Al Nusra Front, which is affiliated with Al Qaeda.

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Walt Disney Co. has won an appeals court ruling that protects the Burbank entertainment giant's trademarks to the valuable Winnie the Pooh characters. The U.S. Court of Appeals for the Federal Circuit in Washington upheld a decision by the U.S. Patent and Trademark Office that blocked Stephen Slesinger Inc.'s challenges to Disney's control of the trademark for the Hundred Acre Wood clan. The ruling appears to end a 21-year legal odyssey against Disney by Stephen Slesinger's family.

Internet search engine Google Inc. said it was weighing a possible appeal after a Paris court ordered it to pay 200,000 euros, or $260,000, plus costs to luxury goods maker Louis Vuitton for breach of trademark. The high court in central Paris awarded the damages in a decision late Friday and ordered Google to stop displaying advertisements for Vuitton's rivals whenever Internet users typed Vuitton's name or other trademarks into the search engine.

Callaway Golf Co. and Spalding Sports Worldwide Inc. said Wednesday that they have settled a trademark lawsuit the Carlsbad golf club maker filed against Spalding last year in federal court in Santa Ana. Financial terms were not disclosed, but Spalding said it has agreed to phase out a line of golf balls that it had advertised as being specially made to perform well with Callaway clubs.

LAS VEGAS - Picture the lion before the kill. Sitting comfortably in a tony suite backstage at the Mirage casino, comedian Lewis Black was in a mellow mood. A reasonably fit, aging man with black and gray hair and glasses, he seemed a bit professorial as he mulled over a question: What was his best tool to disarm a heckler? Within an hour he would be onstage, face scrunched in disbelief, arms and hands flailing in trademark fury, voice bawling with frustration and anger as he eviscerated politicians, baby boomers and social media while slaying a packed multi-generational house that had turned out to see a 64-year old man complain himself into a rage.

Forget the lineups, the game strategies and the individual matchups. If you're looking for a key to the Galaxy's chances in its playoff series with the Seattle Sounders, count how many times Robbie Keane flips out. There has been no greater correlation to the team's success this season than Keane's trademark goal celebration of a cartwheel and forward roll. Because when Keane tumbles, the Galaxy tends not to. In the 13 games the team lost, including in the playoffs, Keane scored just twice.