May 5, 2013 |
As part of its effort to create a new corporate identity, Turkish Airlines has banned red, dark pink and other loud colors of lipstick and nail polish worn by its flight crew. In announcing the new policy, the airline said that “personnel who work in services sector are preferred to be artless and well groomed with a make-up in pastel tones.” The airline has also hired Turkish designer Dilek Hanif to come up with a new crew uniform that “combines elements from the east and west, has the potential to embody the brand image for many years, and fuses traditional Turkish values with the expectations of the modern world.” The airline has yet to decide on a uniform but has published photos of a few ideas under consideration, including high-collar, knee-length dresses with dark stockings and pant suits for women.
February 16, 2011 |
Turkish Airlines is kicking off its new nonstop service from Los Angeles to Istanbul on March 3 with a special rate of $752 round trip, including taxes and fees. As launch time nears, expect to see Laker giant Kobe Bryant in ads touting the new service as the airline's "global brand ambassador"-- a role that has been controversial . The deal: The only notable restriction on the Turkish Airlines offer is that travelers must spend a Saturday night in Istanbul.
February 22, 2011 |
Two foreign carriers, Iberia Airlines and Turkish Airlines, are launching routes in March from Los Angeles (LAX), along with deals: LAX-Madrid : Iberia will launch this nonstop route March 28 with three flights per week. Flights will depart LAX on Mondays, Wednesdays and Saturdays at 5:55 p.m. (PST) and arrive the following day at 2:15 p.m. in Madrid. A Friday flight will be added from July through September. Promotional round-trip fares, on sale through March 31, start at $769 for flights to Madrid or Barcelona (via Madrid)
May 17, 2013 |
Sandy Valdivieso and her husband intended to fly from Los Angeles to Dakar, Senegal. They ended up almost 7,000 miles off-course in Dhaka, Bangladesh. How something this bizarre could happen illustrates how a single mix-up on an airline's part can cascade into a travel nightmare of epic proportions. It also highlights how customer service can be found lacking, particularly in light of the fact that Valdivieso spent months trying to secure some sort of compensation from the carrier, Turkish Airlines, but received nothing but runaround.
January 10, 2013 |
The Turkish Airlines' commercial starring Kobe Bryant and Lionel Messi, soccer's player of the year, has become the "most-watched [ad] ever on YouTube," according to AdWeek. The spot beat out the Angry Birds cinematic trailer and Evian's Roller Babies commercial. The original video, embedded below, has already climbed to almost 102 million views. In the clip, Bryant and Messi compete for the attention of a young boy, who ultimately opts for ice cream over either sports star's antics. The "behind the scenes" clip is at a more modest 100,000 views, but shows Bryant and Messi on set as they shoot the spot.
March 6, 2013 |
Turkey is rising. In the last decade, the country's economy has nearly trebled in size. Just 10 years ago, the average Turk had one-fifth the income of the average European. Today, Turks are only 30% less wealthy than European Union citizens. Given Europe's financial doldrums, Turkey could catch up in the coming years and realize its 4-centuries-old dream of becoming a great power again. But on the political front, Turkey is still a mixed bag. The nation is vacillating between becoming a global power or taking a parochial path under the governing Justice and Development Party's (AKP)