June 26, 1988 |
When Pepsi-Cola went on sale here nearly 15 years ago, the first American consumer product to be sold widely in the Soviet Union, Pepsico faced an unusual marketing problem. How could it create demand for a new product without most of the modern marketing techniques--without television advertising or radio commercials, without big giveaways or supermarket promotions, without the lure of entertainment celebrities or top athletes?
June 2, 1988 |
Combustion Engineering Inc. announced in Moscow on Wednesday that it had reached an agreement to help build and manage a multibillion-dollar petrochemical complex in two Western Siberian cities. This is the Stamford-based company's second deal with the Soviet Union in the last six months. In November, the company announced the first Soviet-American joint venture established under the Soviet Union's new policy allowing Western concerns to own a share of Soviet industries.
July 23, 1990 |
The Radisson Hotel people are shipping in the furniture, computers and facsimile machines in preparation for the fall opening of the first American-managed hotel in the Soviet Union. The Radisson Slavjanskaya, a 430-room enterprise connected to a 165-suite business center, is a challenge like none other for Radisson, a unit of the $6.2-billion (annual revenue) Carlson Companies of Minneapolis.
October 18, 1989 |
Appealing for help to pull the Soviet Union out of its deep economic crisis, President Mikhail S. Gorbachev on Tuesday promised American companies wide access to the Soviet market and a good return on their investment. "If you get a foothold in the Soviet market, the opportunities will be endless," Gorbachev said as he visited the first full-fledged U.S. trade show to be held in the Soviet Union. "Right now, we are rethinking everything, rearranging everything."
February 3, 1989 |
Soviet television viewers could soon be exposed to regular doses of something all too familiar to Westerners: commercials. The prospect arose at a news conference Thursday to announce that the world's biggest advertising agency, Saatchi & Saatchi, has been hired to advise the Soviets on how to attract Western advertisers and their hard currency. The idea is to build up corporate images and familiarize Soviets with the types of products they can expect from President Mikhail S.
December 7, 1988 |
As Mikhail S. Gorbachev makes a pitch during his New York visit for more business with the United States, his government is returning to an old Russian standby and once again asking Ford Motor Co. to make cars in the Soviet Union. The immediate story is that the Soviet automotive ministry is talking to Ford about modernizing a 60-year-old car plant in the city of Gorky to manufacture Ford Scorpio models in the Soviet Union.