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May 1, 1992 | JANE APPLEGATE, Jane Applegate is a syndicated columnist and author
In these days of cost cutting and discount pricing, you might think Bernie Weiss has a lot of nerve charging full price for USA Optical's fashion eye wear. But the company's 5,000 customers don't seem to mind. Every dollar they spend on frames accumulates points, the same way travelers collect frequent-flier miles. Collect enough points and you are invited to join Weiss on a luxurious vacation.
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BUSINESS
May 1, 1992 | JANE APPLEGATE, Jane Applegate is a syndicated columnist and author
In these days of cost cutting and discount pricing, you might think Bernie Weiss has a lot of nerve charging full price for USA Optical's fashion eye wear. But the company's 5,000 customers don't seem to mind. Every dollar they spend on frames accumulates points, the same way travelers collect frequent-flier miles. Collect enough points and you are invited to join Weiss on a luxurious vacation.
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BUSINESS
February 4, 1998 | JENNIFER PENDLETON, SPECIAL TO THE TIMES
Eyeglasses are fashionable these days. Just look at Michelle Pfeiffer or Eric Clapton. Considering that 90% of us require vision correction by age 45, it's easy to understand why aging baby boomers would welcome that trend, and why it's one that Bernard Weiss has kept an eye on. Seven years ago Weiss transformed his tiny telemarketing company into a distributor of brand-name optical wear.
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