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Val Surf Sport Store

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September 1, 1992 | R. DANIEL FOSTER, SPECIAL TO THE TIMES
Sensing an untapped market, and weary of shuttling his three sons to Malibu beaches to buy surfboards, in 1962 record producer Bill Richards opened Val Surf & Sport in North Hollywood. His sons spun tales of the "thousands of Valley surfers" who would clamor for merchandise at an inland store. He listened. Thirty years later, Val Surf--now with two other stores--is still in business, and operated by Richards' three beach boys who are well into middle age.
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BUSINESS
September 1, 1992 | R. DANIEL FOSTER, SPECIAL TO THE TIMES
Sensing an untapped market, and weary of shuttling his three sons to Malibu beaches to buy surfboards, in 1962 record producer Bill Richards opened Val Surf & Sport in North Hollywood. His sons spun tales of the "thousands of Valley surfers" who would clamor for merchandise at an inland store. He listened. Thirty years later, Val Surf--now with two other stores--is still in business, and operated by Richards' three beach boys who are well into middle age.
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