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BUSINESS
May 6, 1997 | JAMES BATES
TIMES STAFF WRITER What's in a name? For public companies in California, it was Datathis Inc. or Datathat Inc. back in the 1980s, when virtually every garage-based high-tech company was seemingly sprouting into a major publicly held company. In the feel-good '90s, try "For Better Living" or "Excite Inc." There's the bubbly "Affymetrix." And don't forget the friendly "Hello Direct Inc." or helpful "Edify Corp."
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