November 2, 2009 |
For ages, it was accepted that there were only four primary tastes on the tongue from which all others arose. Those would be sweet, sour, salty and bitter. But over the last few decades, a fifth taste called "umami" has gained acceptance among gourmands worldwide. A Japanese scientist identified it in 1908, and it can best be described as savory. That flavor (enhanced by an all-natural umami rub made of proprietary ingredients) is the secret in the sauce at the ascendant L.A. chain Umami Burger.
October 15, 2005 |
Could a vegetarian diet be hazardous to a company's financial health? Gardenburger Inc., an Irvine company that claims to have originated the veggie burger, said Friday that it had filed for Chapter 11 bankruptcy protection. The company, which the official history on its website says was founded in 1985 by a "health nut," said in a statement that it planned to continue operations and emerge as a private firm. Gardenburger executives declined to be interviewed. In documents filed in U.S.
April 20, 2002
It's a shame that Rich Ganis' "Burger King Uncowed" (Opinion, April 14) presented the "BK Veggie" in such a negative light, because the fate of millions of animals depends on this product's success. In the article I was quoted as cautioning that if the BK Veggie flops, "it might set the growth of the movement [to protect animals] back 10 years." Ganis dismissed my assertion by saying, "That's an awful lot to hang on the fate of one sandwich. The truth is, Burger King's new entree will do little to keep animals out of the slaughterhouse."
April 14, 2002 |
The addition of a vegetarian option to Burger King's sandwich menu last month was greeted with a rousing cheer by a one-time nemesis of the fast-food giant. The People for the Ethical Treatment of Animals, which only last year engaged in a heated (and ultimately successful) effort to get the company to hold its meat suppliers accountable to basic animal welfare standards, had high praise for the "BK Veggie." "The new veggie burger is sure to both raise Burger King's revenues and lower Americans' cholesterol levels," said Bruce Friedrich, PETA's national campaign coordinator.
October 2, 1999 |
Less than a week after unloading its frozen-bagel division, Kellogg Co. said Friday that it's getting into the vegetarian-burger business, with hopes of broadening its appeal to health-conscious consumers. The world's largest cereal maker, which has suffered in recent years with sagging sales and profit, agreed to acquire Worthington Foods Inc. for $307 million.
May 14, 1998 |
Advertiser: Gardenburger Agency: Hal Riney & Partners Heartland, Chicago Challenge: Convince consumers that a burger made of rice, wheat, onions and mushrooms is as good as the real thing. The Ad: In the animated spot, aspiring hula dancer Vern tries to impress Edna by inviting her to a luau. But when Edna arrives, she wants something "tasty and healthy" instead of the traditional roast pig. Vern saves the day by serving Gardenburgers, as Edna "squeals with delight."