Ventura Software Inc

Software, Hard Sell?: San Diego-based Ventura Software Inc., which makes Ventura Publisher and other products for desktop computer document publishing, has awarded its advertising and public relations business to Clark & Westlund Inc. in Huntington Beach. The account will bring $3 million to $4 million in fees to Clark & Westlund over the coming year, said Dean Thie, the agency's vice president of public relations. Ventura Software, a subsidiary of Xerox Corp.

Software, Hard Sell?: San Diego-based Ventura Software Inc., which makes Ventura Publisher and other products for desktop computer document publishing, has awarded its advertising and public relations business to Clark & Westlund Inc. in Huntington Beach. The account will bring $3 million to $4 million in fees to Clark & Westlund over the coming year, said Dean Thie, the agency's vice president of public relations. Ventura Software, a subsidiary of Xerox Corp.

David S. Samuels, who shepherded accounting software maker State of the Art Inc. through its initiation as a publicly traded company, has resigned as chairman, chief executive and president. The board voted Monday to replace him in two of those positions--chairman and chief executive--with David W. Hanna, 54, a company director and industry veteran. The job of president remains vacant. Hanna most recently served as president of Ventura Software Inc., a division of Xerox Corp.

There's an aura of magic surrounding the term desktop publishing that has made it one of the fastest-growing segments of the personal computer revolution. Stated simply, desktop publishing, or DTP as it is called in the trade, holds the promise of a revolutionary concept--the democratization of an industry by putting the power to publish in the hands of practically anyone with a computer. With the right equipment and skills, a lone entrepreneur or small group can write, design, lay out and print everything from a newsletter to a novel--a business brochure to a slick magazine.

Ventura Publisher, the oldest name in desktop publishing for IBM-compatible computers, is available in a new Windows version and, at least through June, in a bargain-priced bundle. This is all the software you need to professionally publish anything from a one-page advertising flyer to a 1,000-page technical manual crammed with illustrations. When you see the high quality Ventura provides, you won't be satisfied with reports from even the best word processing programs.