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Vernors Inc

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BUSINESS
May 24, 1985
Vernors Inc., maker of the nation's oldest soft drink, said it has sued Coca-Cola for alleged trademark infringement for using the slogan "It's One of a Kind" in advertising Diet Coke. Robert M. Worden, president of Detroit-based Vernors, said the firm has used the slogan "The One of a Kind Soft Drink" in advertising its products since July, 1983.
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