Viacom Consumer Products Company

One of the tenets of Gene Roddenberry's vision of a utopian future was the fact that money wouldn't exist. Such a concept, of course, would be blasphemy on the Paramount lot, where the "Star Trek" franchise has generated income measuring in the billions of dollars, a full billion and a half coming from licensing.

One of the tenets of Gene Roddenberry's vision of a utopian future was the fact that money wouldn't exist. Such a concept, of course, would be blasphemy on the Paramount lot, where the "Star Trek" franchise has generated income measuring in the billions of dollars, a full billion and a half coming from licensing.