September 20, 1988 |
Suppose you saw a car commercial that repeated five times--in one minute--that the model was an import. Then imagine if that same advertisement hardly mentioned who was selling it. What car maker, with its headlights on straight, would run such an ad? Toyota? Nope. Nissan? No way. Volkswagen? Not even close. How about--Chevrolet? Early next month, television viewers living on the West Coast will see ads for a new line of cars called Geo to be sold by Chevrolet.