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November 14, 1988 | DAN BERGER, Times Wine Writer
In 1974, the Louis Martini Winery had about 40 wholesalers selling its wine in Northern California alone. Today, the Martini winery has one wholesaler for the state. Wine maker Mike Martini thought about the changes in the way wine has been marketed in California during the past decade and he said, "Things used to be a lot easier." Marketing wine today is a headache.
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BUSINESS
November 14, 1988 | DAN BERGER, Times Wine Writer
In 1974, the Louis Martini Winery had about 40 wholesalers selling its wine in Northern California alone. Today, the Martini winery has one wholesaler for the state. Wine maker Mike Martini thought about the changes in the way wine has been marketed in California during the past decade and he said, "Things used to be a lot easier." Marketing wine today is a headache.
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