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Virgin Cola Co

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FOOD
May 20, 1998 | DAVILYNN FURLOW
If being virgin is a virtue, then that's Virgin Cola's only virtue. In this Coke drinker's opinion, this is a virgin without taste and personality. So what's the point? Richard Branson, chairman of London-based Virgin Cola Co. and its parent, Virgin Trading Co., says he is "excited by the thought of Virgin Cola taking on Coke and Pepsi in their home territory." Fat chance.
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BUSINESS
July 30, 1999
* Thomas M. Comer has been named president and chief operating officer of Woodland Hills-based Swett & Crawford Group, one of the largest wholesale insurance brokerages. He succeeds Dave Hartoch, who was recently named chairman and chief executive of Swett & Crawford. * Virgin Cola Co. (USA) named Bob O'Brien managing director, a key position overseeing Britain-based Virgin Cola's U.S. operations.
BUSINESS
May 13, 1998 | GREG JOHNSON, TIMES STAFF WRITER
Driving a tank through the streets of New York City, flamboyant businessman Richard Branson on Tuesday escalated the cola wars with the introduction of a British-made alternative that hopes to challenge market leaders Coca-Cola Co. and PepsiCo Inc. on their home turf. Virgin Cola Co., which has sold cola in England since 1995 with mixed results, initially will limit U.S. marketing to Los Angeles, New York and a handful of other major cities.
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